Yuban coffee free essay sample

I. Presentation/Executive Summary and Product Description Yuban espresso is a brand of espresso you can discover in your neighborhood supermarket that you presumably didn't know existed. It was established by John Arbuckle, an acclaimed espresso roaster, who has imagined the first Yuban espresso in 1986. Yuban espresso just uses the best Arabica beans. Also, Yuban is certificated by the Rainforest Alliance, which proclaims that at any rate 30% of Yuban espresso is natural. Substance composts and pesticides are not utilized on the naturally developed beans and the rainforest coalition additionally attempts to continue horticulture, ranger service and the travel industry in the locales of the woodland that the espresso beans are developed. All the more as of late, Yuban espresso has been gradually developed, whenever developed by any means, and has not been arriving at its maximum capacity. The primary issue of Yuban is the absence of brand mindfulness and an ineffective advertising technique. At the point when the promoting methodology changes to take care of these issues, it will make the Yuban brand increasingly serious and fruitful in the espresso advertise. We will compose a custom paper test on Yuban espresso or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Our showcasing plan will be talked about in detail in the pages to come, however our general goal is to assemble brand mindfulness by characterizing and advertising towards an increasingly explicit objective market. Additionally, with the usage in of our proposals, Yuban espresso will have the option to arrive at this goal. At last our promoting plan will comprise of the accompanying: 1. Increment Yuban’s brand picture by: a. expanding brand mindfulness from business-to clients/Business-to-Business showcases by entering the on the web and web based life segments b. creation and usage of the candy machine/espresso fermenting machine c. utilizing ongoing acquisitions to push the Yuban name d. overhauling item bundling to reflect ecologically cognizant brand II. Target Customer Analysis People in the United State love espresso, much the same as how individuals in China love tea. Examination recommends that half of the number of inhabitants in United States drinks espresso and those espresso consumers in the United State drinking multiple cups of espresso every day! Beside the United States there are such huge numbers of others on the planet who love espresso (E-imports, 2012). This causes espresso to turn into the subsequent significant exchanging item after oil. For the individuals who love espresso, a large portion of them have a most loved brand, even a particular taste. So for Yuban, they have a major market and incredible chance to create. Yuban espresso is confirmed by the Rainforest Alliance Certification, which implies Yuban espresso is more beneficial and condition inviting. â€Å"Made from 100% premium Arabica beans, YUBAN mountain-developed espressos solid, strong flavor and enticing aroma† (Kraft. com). Additionally, on account of this explanation, Yuban espresso is more costly than some other moment espresso, particularly its sans caffeine natural espresso. Hence, the objective client of Yuban espresso ought to be those individuals who are ecologically and wellbeing cognizant, and ready to pay more cash on espresso. In figure 2. 1 of the Appendix, the two diagrams show the distinction buying power on various ages. We can find in the principal graph that individuals in age 25-34, 35-44, and 45-54 have the most grounded buying power. What's more, individuals now in those ages fall into 3 ages various ages, the Baby boomer (1946-1965), Generation X (1966-1976) and the Millennial Generation (1977-1992). We feel the more established age being the children of post war America may not think a lot about being wellbeing cognizant, however on the off chance that we had the opportunity and cash we would need to explore this to see whether they are a piece of our objective market. The more youthful age, being the millennial age is anybody at present age 21-34. At that point you at long last have the last age, which is Generation X, who incorporates anybody presently 37-47 years of age. Thus, out of these 3 ages it will be to our greatest advantage to go with the millennial age. They have great monetary condition, and they have great instruction foundation. It implies they can bear the cost of more significant expense of espresso, and the Millennial age will be the most naturally cognizant, which we will talk about in another piece of the paper. III. Contender Analysis Yuban contends in the superior espresso bean and ground espresso advertise. While there are various espresso brands contending in the North American commercial center, the greater part of these contend on a cost administration procedure. Just a couple of contenders, for example, Green Mountain Coffee, J. M. Smucker’s Folgers are brands which have little premium wholesalers, for example, Fair Winds Coffee and Organic Coffee Co. , and all contend in the excellent espresso classification inside the ecologically amicable and reasonable exchange classification (Agas, 2006; Statistics, 2013). These brands explicitly separate on quality instead of cost. Piece of the pie of Main Competitors: The espresso bean and pound industry is profoundly cracked regarding piece of the pie. While Yuban just has somewhere in the range of 1. 93% of the commercial center, organizations, for example, Folgers and Maxwell House have 21. 6% and 14. 62% separately yet with down market items (Statistics, 2013). Along these lines, it is very evident that there is broad space for additional development of the Yuban brand. Market Structure: The espresso business is an incredibly serious one. Notwithstanding, the market structure of the espresso business and explicitly the espresso bean industry that gives the crude materials to Yuban could be depicted as an oligopoly. The particular attributes of this oligopoly are, be that as it may, progressively suggestive of a cartel in light of the fact that a generally modest number of providers control the flexibly and dispersion of espresso beans comprehensively (Igami, 2011). Thus, Yuban, which is a brand inside the Kraft Foods umbrella, has restricted decision in choosing its provisions. The espresso bean industry was controlled authoritatively through a cartel structure until 1989 under the International Coffee Agreement or ICA yet from that point advertise rivalry with new participants, for example, Vietnam dissolved the control of this official cartel association (Igami, 2011). However, on the grounds that espresso bean creation is generally constrained to certain geographic locales, these countries’ governments express a lot of command over which substances control creation and conveyance. Serious Barriers: There are various critical serious obstructions inside the espresso bean and espresso pound industry. While basically any firm can buy the crude materials or even the completed item as ground espresso, the bundling and appropriation of the item is a considerably more modern undertaking. The most noteworthy serious obstruction is the foundation of a retail appropriation channel which requires arranged rack space in retail outlets, conveyance channels including warehousing and transportation administrations and item bundling and plan offices (Amato, 2009). These components require both material assets just as administrative skills that must be built up before really going into the business. Wellsprings of Competitive Advantage: Yuban’s espresso retail espresso industry has a few wellsprings of upper hand. The essential wellspring of upper hand for Yuban is its parent corporation’s size, scale and incomes. Kraft as a company that earned more than $18. 3 million during 2012 and its espresso items which incorporate Yuban contributed an expected 8% of these incomes to Kraft’s profit for that period (Annual, 2012). Thusly, Yuban approaches Kraft’s extensive money related assets just as its created abilities in the selling and promoting skills of significant food item marks. IV. Outside condition examination Economic condition: The principle developing markets in espresso utilization particularly in Asia and South America showcase under the foundation of rising, worldwide interest for espresso during monetary year 2011 to 2012 rose 2%. During the financial year 2012 to 2013, worldwide espresso creation balanced out at around 146 million parcels (60 kg for every sack). Espresso is one of the most generally devoured refreshments worldwide and in the United States. There are 183 million espresso consumers in US and a 7% expansion more than 2011 in espresso utilization. Mechanical condition: Modern innovation can improve the creation procedure and accomplish economies of scale. Eventually advanced innovation can help espresso creation in numerous variables, the item brand, and the espresso beans. Ultimetly, the way toward delivering great quality espresso beans is generally the equivalent with certain insider facts of the drying procedure that vary. In our proposals, we recommend the presentation of espresso candy machines, which will be a zone that Yuban will separate itself from the remainder of the espresso advertise. Political and lawful condition: Low creation of espresso beans, causing precarious atmosphere could prompt a protectionist makers. So higher import costs to counterbalance the harm brought about by the low creation. Yuban espresso is as of now rainforest ensured, and therefore the world of politics is in support of its and will just motivation it to develop more to turn into a progressively dynamic pioneer in this political and lawful region. Social and social condition: More than half of Americans drink espresso consistently. This speaks to in excess of 150 million every day consumers. 30 million U. S. grown-ups have proficient espresso drinks day by day, which incorporates beverages, for example, mocha lattes, espresso, mocha espressos, and so on 65% of espresso utilization in the morning meal time, between suppers, with the rest of the 5% and different nourishments. Simultaneously, 35% of espresso consumers incline toward dark espresso. V. Organization Analysis Yuban is a reasonable brand of South American espresso. Looking at a similar sort of espresso, Yuban gives lower value espresso than other brand in the market. Despite the fact that Yuban espresso offers a lower pri

buy custom Developing an Implementation Plan essay

purchase custom Developing an Implementation Plan exposition As indicated by Laux and Herbert (2006), ventilator-related pneumonia, a contamination of the aviation route, is the most widely recognized disease procured from emergency clinics among precisely ventilated patients. It has been known to grow over 48 hours after mechanical ventilation commencement. 6 to 52 of 100 patients requiring mechanical ventilation create ventilator-related pneumonia. Around 1 to 3 percent of precisely ventilated patients are in danger of creating ventilator-related pneumonia every day (Stonecypher, 2010). The part of ventilator-related pneumonia that inconveniences medicinal services experts is the high related mortality. Al-Tawfiq and Abed (2010) referenced that 46 percent of patients requiring mechanical ventilation who created ventilator-related pneumonia kick the bucket, while medical clinic mortality of patients without ventilator-related pneumonia is just 32 percent. As per Cutler and Davis (2005), ventilator-related pneumonia patients are bound to inclu de an expected measure of $40,000 to their clinic charges against a run of the mill hospitalization cost. This is because of the way that these patients are required to experience delayed concentrated consideration and administrations. For this situation, human services experts sorted out a methodology concentrating on recognizing ventilator-related pneumonia at a beginning time. What's more, they additionally adjusted consistency in the utilization of proof based practices. These measures are performed for the decrease of ventilator-related pneumonia rate. Issue Description In the creators clinical office, precisely ventilated patients who have created ventilator-related pneumonia have encountered an expansion in emergency clinic mortality and dismalness, higher hospitalization charges, and longer hospitalization. As indicated by their information survey, the quantity of patients with ventilator-related pneumonia arrived at 8 percent from August 2, 2010 to January 29, 2011. The survey additionally uncovered that medicinal services experts neglected to put a lot of accentuation on oral consideration, despite the fact that they have a group program for ventilator-related pneumonia to forestall its prompt turn of events. Great oral consideration despite everything demonstrated its significance in the avoidance of ventilator-related pneumonia dependent on critical number of proof based inquires about. As per Cutler and Davis (2005), most patients requiring hospitalization have pathogens in their respiratory tract, in contrast to ordinary solid grown-ups. At the point when the respiratory state of these patients compounds, the respiratory pathogens are bound to smaller scale suction into the respiratory tract. For this situation, the patients danger of respiratory pathogenic small scale desire can be mediated through appropriate oral consideration. This procedure is significant in the counteraction of ventilator-related pneumonia improvement. The significance of legitimate oral cleanliness upkeep is major in the counteraction and decrease of ventilator-related pneumonia. In any case, this is customarily the most ignored procedure. Social insurance experts will in general think of it as a lower need mediation contrasted with other complex intercessions. Legitimate oral consideration and clean methodology for precisely ventilated patients have for some time been a reason for significant worry to human services experts. At the creators office, for instance, there are irregularities in the exhibition of orderly oral appraisal during the patients remain in the Intensive Care Unit and furthermore during the affirmation of these patients. Albeit most medical attendants and human services experts know that appropriate oral cleanliness is huge in the avoidance of ventilator-related pneumonia, they despite everything will in general disregard to place it by and by in a predictable way. Therefore, ventilator-related pneumonia has ascended from 0 to 8 percent inside a time of a half year. Proposed Solution Generally, other social insurance experts and medical attendants are tested with changes to the present practices. In any case, explores demonstrated that the nursing calling needs to change and improve their mentality towards oral cleanliness measures. It has been perceived as of now that great oral cleanliness is basic in the anticipation of ventilator-related pneumonia in precisely helped patients. Be that as it may, medical caretakers are normally less mindful of this significance. Observational visual reviews and electronic outline audits the same recognized the inadequacy of attendants and social insurance experts in guaranteeing normalized oral cleanliness for precisely intubated patients. For this situation, a normalized oral consideration convention must be created to upgrade medical caretakers and other medicinal services experts consistence with the usage of oral consideration. In light of this, social insurance experts ought to detail and empower exacting requirement of e fficient oral consideration convention for the patients requiring mechanical ventilation. With this, the consistence of medical attendants in actualizing oral consideration will increment. Endorsement The proposed arrangement will be talked about with the unit chief, executive, and staff. After the conversation, the Institutional Review Board (IRB) will survey the normalized oral convention for endorsement. The IRB board guarantees that the propoed arrangement isn't engaged with any deceptive modalities and secures the patients right. The IRB audits all solicitations for endorsement on the fifteenth of consistently, and notices in regards to the endorsement come quite close to the survey. Upon the endorsement from the Institutional Review Board of the proposed arrangement, medicinal services experts will build up a normalized oral consideration convention. At that point, it will be actualized for a quarter of a year as a confirmation convention for all patients requiring mechanical ventilation. Reason for the Selection Generally, legitimate oral cleanliness methodology for patients requiring mechanical ventilation are once in a while, if by any means, organized by medical caretakers and other social insurance experts. In the creators office, for instance, there are as of now no predictable oral consideration technique, recurrence, and rules for medical caretakers to follow in performing oral consideration. Proof from Literature The danger of ventilator-related pneumonia in patients requiring mechanical ventilation can be diminished with the usage of extensive oral consideration. The convention is a proof based answer for the said issue. Cason, Saunders, and Broom (2007) discovered through research that the greater part of the considerable number of medical clinics don't have exacting oral consideration convention for patients requiring mechanical ventilation. In such a case, these medical clinics very only here and there play out the evaluation of oral hole (Cason et al., 2007). A few investigations connected ventilator-related pneumonia to dental plaque and colonization of organisms in the oropharynx. To diminish dental plaque colonization, tooth brushing assumes a significant job. In any case, regardless of whether current proof shows that it has useful impacts, the intercession is rarely utilized in most Intensive Care Units (Halm Armola, 2009). As indicated by the investigation of Cason, Saunders, and B room (2007), oral consideration methodology were only sometimes performed, and in addition, the significant piece of the strategy was not done appropriately, if no normalized oral consideration convention exists. Garcia, Jendresky, Colbert, Bailey, Zaman, and Majumder (2009) appeared in their examination that an expansion in the medical caretakers consistence of oral consideration convention has a constructive outcome in anticipation of ventilator-related pneumonia among precisely ventilated patients. Various examinations demonstrated that medical clinics with far reaching conventions are progressively reliable in performing oral consideration (Cason et al., 2007). For instance, tooth brushing was demonstrated to diminish microorganisms; in any case, this isn't proceeded as a piece of the oral consideration routine in basically sick patients. For this situation, a multidisciplinary approach is required for the improvement of value oral consideration in Intensive Care Units. Training, adequate time, organizing and inspirational demeanor towards oral consideration directly affect the nature of the oral consideration accommodated the patients. Thusly, it is essential to instruct medical attendants to strengthen legitimate oral consideration, give them sufficient opportunity to play out the systems, and assist them with unlearning the typically seen disagreeableness of oral consideration (Furr et al. 2004). Assets The work force required for the execution of the proposed arrangement are the staff attendants and respiratory advisors. The materials required are flyers, banners, and force point introductions. The evaluation apparatuses important for understanding and criticism when usage are studies and surveys. PCs are likewise required for introductions and interchanges, and some space for introduction ought to be given also. Assets must be made accessible for the inception, management, and assessment of changes of the staff, the expense of training, the creation of instructive and different materials, assembling and breaking down information, and different costs including refreshments. Execution Process and Logistics At the point when attendants follow an exacting oral consideration convention, they are bound to improve the inception of oral consideration and, what is all the more significantly, forestall the event of ventilator-related pneumonia. For this to be conceivable, a quantifiable objective is required for the improvement of usage of the proposed arrangement. To have it actualized in a convenient way, the association and the arrangement itself ought to have a reasonable and strong expectation. Besides, the target ought to be quantifiable and time-explicit. It ought to likewise consider a particular populace included. For its prosperity, a common understanding between the upper administration and the staff is essential. Both the faculty and the assets must be disseminated appropriately for the achievement of the assignment. The arrangement is effective on the off chance that it incorporates a cautious turn of events, testing, vital alterations, re-testing, and cautious execution of the pr ocedure. The program will, accordingly, be incorporated as a major aspect of

What its like to work at NASA

What it’s like to work at NASA Networking is a funny thing. It can be formal (and slightly artificial) think of the scripted conversations you have with recruiters over and over at career fairs. But it can also come about more organically and be a whole lot more fun! Take for instance the time I was climbing in Yosemite this summer. While cragging with some friendly strangers near Camp 4, one of them spotted the MIT Outing Club patch on my backpack and started asking about what Boston life is like.  Turns out hes going to be a Harvard Ph.D student this year, and we agreed to meet up and chat/climb in the Northeast this fall. ^This is networking! Or take the numerous occasions that someone has recognized the brass rat on my finger and struck up a conversation at work, wandering Third Street Promenade, or even in the elevator of my parents condominium. Networking directly led to my job at NASAs Jet Propulsion Laboratory this summer, too. In the fall, one of JPLs Curiosity engineers gave a talk to the Solar Electric Vehicle Team. Afterward we exchanged emails, and ended up corresponding over the next few months.  This resulted in several referrals and culminated in an offer from the Robotic Vehicles Manipulators group. Working at JPL was a big change from the project classes Ive taken at MIT.  Since components are often mission-critical (and these missions are big budget), they go through a lot more rigorous engineering and thinking, compared to the hacker/maker culture at MIT.  And since my supervising mentor was away for much of my internship, I was handed a large deal of responsibility over the project the first time Ive had control of a project so big. Still, engineering is engineering, and I worked with the same basic tools Ive learned at MIT SolidWorks, machining, and rapid prototyping. This is what I worked on over the summer (as much of it as Im allowed to describe, at least): When it comes to telescopes, bigger is better (a larger mirror can collect more light and see fainter objects.  But the current method of launching space telescopes in single payloads places an upper limit on the diameter of a telescope at around 10 meters. One way to bypass this limitation is to launch a telescope in multiple segments, which are then robotically assembled in space.  For my project I explored the novel construction and assembly methods needed for such a design, and built a deployable hexagonal pactruss module later used in a RoboSimian demonstration. This allows space telescopes that arent just incrementally bigger, but orders of magnitude  bigger. To put it in perspective with todays biggest telescopes: Other perks of working at JPL: getting to meet Mohawk Guy, touring the Curiosity testing grounds, and hearing some inspiring talks from NASA engineers. Oh, we got to see Morgan Freeman and video chat with astronauts on the ISS as well. Not a bad deal. One of my favorite things about working at JPL is the 9/80 schedule: every 9 days we work 80 hours, which means we get every other Friday off. This meant more opportunities to hang out with fellow JPL engineers! Among other things, we backpacked across the high Sierras and across Catalina Island. Hey, does that count as networking? This summer I also traveled to Japan and explored Tokyo and Kyoto, eating the most mind-blowingly incredible sushi Ive ever had: I had to wait almost 3 hours at the Tsukiji Fish Market before getting into Sushi Dai, but hey nothing worthwhile is easy, right? Its hard to stay away for MIT for long before missing it, and Im stoked about my classes this semester.  The class Im most looking forward to: 2.008 (Design and Manufacturing II), a class where Ill be part of a team designing a yo-yo for mass production, learning to design around injection-molding and other manufacturing techniques. I cant wait to start.

The Shaping Of Our Country - 1092 Words

Celeste Munoz U.S History I to 1876 Mr. William Stowe 28 November 2014 The shaping of our country has been impacted by several different factors, each contributing to it in their own way. Four of the major pivot points that occurred consists of: Jeffersonian democracy, Jacksonian democracy, Civil War/Reconstruction, Revolution/Constitution. However one of them happened to be the most impacting which was the Civil War and Reconstruction. The American Civil War occurred during 1861 to 1865, lasting only five years. America’s bloodiest clash resulting in the death of approximately 620,000 Americans and millions more were injured. In the spring of 1861, the north and south began to rise into conflict over issues like states’ rights. Other conflicts include federal authority, westward expansion and slavery. When Lincoln was elected president in 1860, seven states seceded from the union and they formed the confederate states. After the first shots were fired four more states joined the confederate states. Abraham’s elect ion was the rising point to long debate over the federal and state governments. The war can be viewed in many ways. One as the final violent stages in a conflict of two regions. Another as the breakdown of the political system of the Democratic Party and as the max point of several years of social reform. Or also viewed as the main chapter in America’s racial history. â€Å"The survival of the U.S as one nation was at risk, and the outcome of the warShow MoreRelatedNcoa 12 Domains of Culture Essay653 Words   |  3 Pagesthat sun, and wondered whether it was a rising sun or a setting sun. Now I know it was a rising sun.1 Throughout our lives we have been told of how our country was formed. I am here to tell you about the things the history books and teachers don’t tell you about the freemasons and there shaping of the United States of America. 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Study Of The Operations Management In Barclays Bank Finance Essay - Free Essay Example

Sample details Pages: 10 Words: 3041 Downloads: 6 Date added: 2017/06/26 Category Finance Essay Type Research paper Did you like this example? Operations management  is an area of business concerned with the production of goods and services, and involves the responsibility of ensuring that  business operations  are  efficient  in terms of using as little resource as needed, and  effective  in terms of meeting customer requirements. It is concerned with managing the process that converts inputs (in the forms of materials, labor and energy) into outputs (in the form of goods and services). Operations traditionally refers to the production of goods and services separately, although the distinction between these two main types of operations is increasingly difficult to make as manufacturers tend to merge product and service offerings. Don’t waste time! Our writers will create an original "Study Of The Operations Management In Barclays Bank Finance Essay" essay for you Create order More generally, Operations Management aims to increase the content of value-added activities in any given process. Fundamentally, these value-adding creative activities should be aligned with market opportunity (see  Marketing) for optimal enterprise performance. According to the U.S. Department of Education, Operations Management [is the field concerned with managing and directing] the physical and/or technical functions of a firm or organization, particularly those relating to development, production, and manufacturing. [Operations Management programs typically include] instruction in principles of general management, manufacturing and production systems, plant management, equipment maintenance management, production control, industrial labor relations and skilled trades supervision, strategic manufacturing policy, systems analysis, productivity analysis and cost control, and materials planning. Company Overview Barclays is one of the leading financial services prov iders globally.The company is engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services. The companys operations are spread across 50 countries spanning over the Europe, the US, and Africa. It is headquartered in London, United Kingdom and employs about 123,000 people. The company recorded revenues of  £23,492 million in the fiscal year ended December 2007, an increase of 6% over 2006. Operating income in the fiscal year ended December 2007 amounted to  £7,006 million, an increase of 3.5% over 2006. Its revenue growth was due to strong performance from Barclays Capital, Barclays Global Investors, and Barclays wealth. During the fiscal year 2007, its net interest income grew by 5.1% while its net fee and commission income increased by 6.6%. Barclays cost to income ratio favorably declined from 59.8% in 2006 to 58.3% in 2007. However, the net profit fell to  £4,417 million in the fiscal year 2007, a decrease of 3.4% over 2006. The companys total assets registerd double-digit growth of 23.1% to reach  £1,227.36 billion at the end of fiscal year 2007. Barclays Strategy Our strategy Barclays strategy is to achieve good growth through time by diversifying its business base and increasing its presence in markets and segments that are growing rapidly. Build the best bank in the UK Accelerate the growth of global businesses Develop retail and commercial banking activities in selected countries outside the UK Enhance operational excellence. Winning together   achieving collective and individual success Best people   developing talented colleagues to reach their full potential, to ensure Barclays retains a leading position in the global financial services industry Customer and client focus   understanding customers and serving them brilliantly Pioneering   driving new ideas, adding diverse skills and improving operational excellence Trusted   acting with the highest integrity to retain the trust of customers, external stakeholders and colleagues. Barclays Group Chief Executive John Varley said in an op inion piece published on Saturday, 26 June 2010 in the UKs  Daily Telegraph  newspaper: Banks have an obligation to extend credit to households and businesses, enabling them to create growth and jobs it is their prime social purpose. Marketing strategy Barclays Marketing strategy is focused on the customer,their main aim is to attract customer which help the company to grow their market share in quick time with such a fast rate. Their marketing strategy is -Buy to let mortgages are designed for people who invest in the property market by purchasing one or more houses and letting them out to tenants. The importance of this market increased sharply over the last few years. Since 1997, buy-to-let has accounted for four-fifths of the total increase in the number of mortgages outstanding and has seen an 11.1% increase in gross mortgage advances in 2006. Buy-to-let accounted for 9% of the total new loans in 2006 up from 9% in 2003. This market contin ues to be strong, representing approximately 10% of UK gross residential lending in 2006. While the wider mortgage market faltered in 2005, the buy-to-let mortgage market has continued to deliver a resilient performance and reached an impressive  £38.4 billion ($55.6 billion) in gross lending in 2006. Buy-to-let gross advances are expected to reach  £69.1 billion by 2011. While a sound macro-economic environment has contributed to the expansion of the buy-to-let mortgage sector, a number of factors specific to this sector have further boosted supply of and demand for buy-to-let properties. Buy-to-let ranks high in the popularity stakes for investors. Immigration, greater job mobility, growth in the number of households and the rise in the student population has been driving the growth in the buy-to-let market.The company has presence in this segment through Its Woolwich subsidiary. Barclays could leverage its market position, brand strength and distrib ution capacity to further grow in this market. Corporate strategy Extensive network in Europe provides business sustenance Barclays (Barclays) is a leading global financial services provider operating in over 50 countries in Europe, the US, the Middle East, Latin America, Australia, Asia and Africa. Barclays has one of the largest branch networks in the UK with 1,733 branches and an extensive network of cash machines. Barclays customer base exceeds 30 million. Out of this customer base, UK accounts for 15 million retail customers and more than 724,000 business customers in the UK. This platform helped it become one of the leading credit card providers in Europe. Out of the total 19 million card customers, 8.8 million are non-UK customers. Barclays strong UK franchise and network in Europe enable it to become one of the leading global financial services providers.Focus on cost efficiencies ensuring relatively higher profitability Over the past few yea rs, Barclays remained focus on cost optimization and was able to contain its operating costs. The companys productivity as measured by its cost to income ratio improved from 62.1% in 2005 to 58% in 2009. A major part of the productivity gain can be attributed to control of underlying costs within GRCB and a reduction in the compensation to income ratio within Barclays Capital to 38% (2008: 44%). In the previous years, the improvement in cost to income ratio at Barclays UK banking helped the company to reduce operating costs. As a result, the company was able to increase its operating income and net income by high double digit margins in 2009. Focused control over costs enables the company to continually post reasonably higher profits relative to its peers even in difficult global financial conditions. Ability to lend amidst reduced balance sheet size At the end of 2009 Barclays balance sheet was reduced to one third of its size at the end of 2008. The majority of t his came from a decrease in derivative assets. The reduction in loans and advances was largely in Barclays Capital, especially in relation to financial institutions. Adjusted gross leverage improved from 28 times in FY2008 to 20 times in FY2009. At the end of 2009, risk weighted assets at Barclays were reduced by 12% to  £383 billion ($610 billion), with the bulk of that reduction coming from Barclays Capital. Core Tier 1 Ratio almost doubled to 10% and Tier 1 ratio reached 13% as the company retained earnings of  £9.6 billion. Despite reduction in the size of the balance sheet, Barclays was still able to extend  £35 billion ($55.7 billion) of new loans in the UK during 2009. The companys ability to lend amidst resource constraints helps it to maintain a profitable business run-rate. Internation Business Machine(IBM) COMPANY OVERVIEW International Business Machines Corporation (IBM) is the worlds largest information technology company, engaged in providing business, technology and consulting services. It offers a variety of services ranging from business transformation consulting to software, hardware, fundamental research, financing and the component technologies.The company operates in 170 countries across the world.The company is headquartered in Armonk, New York, and employs about 398,460 people. The company recorded revenues of $103,630 million during the financial year ended December 2008 (FY2008), an increase of 4.9% over 2007. The operating profit of the company was $17,091 million in FY2008, an increase of 18.1% over 2007. Its net profit was $12,334 million in FY2008, an increase of 18.4% over 2007. IBM strategy Marketing Startegy Growing demand for cloud services The worldwide demand for cloud computing services is forecast to record strong growth in coming years . Cloud computing is a computing infrastructure model which enables delivery of software as a service (SaaS). This reduces the upfront royalty or licensing payments, investment in hardware and other operating expenses. As result of its benefits, the cloud services market is forecast to grow by over 20% in 2009 to cross a value of $55 billion. Further, this market is forecast to record a CAGR of 22% to reach value of $150 billion by 2013. IBM has been expanding its presence in this market in recent years. In October 2008, the company introduced cloud computing services for businesses of all sizes in November 2008. Through these services, IBM applies its industry-specific consulting expertise and technology to offer services to companies in public, private and hybrid cloud models. Subsequently, in December 2008, IBM introduced its cloud service for Web conferencing, Lotus Sametime Unyte 8.2 (www.sametimeunyte.com). In January 2009, it introduced LotusLive , a cloud-based portfolio of social networking and collaboration services designed for business. In April 2009, it introduced two new products that allow customers extend their investment in service-oriented architecture (SOA) into a cloud services environment. These new offerings enable creation of application environments that can be deployed and managed in a private cloud. Subsequently, in May 2009, Hubspan, a provider of business integration solutions, and IBM introduced WebSpan, a new SaaS integration platform.WebSpan combined the Hubspan on-demand integration platform and IBM WebSphere integration software into a single platform. It also entered into an agreement with Intuit to deliver Intuits accounting software through cloud services. Growing demand for cloud services will facilitate the companys revenue and market share growth in coming years. Positive outlook for healthcare IT spending The worldwide healthcare IT spending is forecast to grow in coming years. The healthcare industry is forecast to record over 2% growth in 2009. The increase is driven by healthcare public funding. For instance, in the US, the new government under the leadership of Mr. Obama passed a legislation to spend more than $170 billion in federal healthcare for childrens health coverage, public insurance programs for the poor, health IT and disease research. Further, the US national healthcare expenditures, which are the highest in the world, are expected to grow an average of 6.2% every year from 2008 to 2018, according to the Centers for Medicare and Medicaid Services. Additionally, China also announced its intention to spend about $123 billion by 2011 on universal health care for its people. IBM is one of the leading providers of IT solutions. Further, the company has been positioning itself to take advantage of the growing healthcare spending. In April 2009, IBM announced its intention to add a significant financing component to its extensive efforts towards the development of technology solutions related to the US economic stimulus. IBM Global Financing intends contribute up to $2 billion to finance IT initiatives in economic stimulus areas. In February 2009, IBM launched a new suite of healthcare information sharing and analytics technologies at the Guang Dong Hospital of International Business Machines Corporation Page 8  © Datamonitor International Business Machines Corporation SWOT Analysis Traditional Chinese Medicine (TCM), combining the strengths of TCM and Modern Western Medicine (MWM). IBM offers CHAS (Clinical and Health Records Analytics and Sharing), which was designed to enable the sharing of electronic medical records that incorporates TCM and MWM data across the hospital network. Subsequently, in May 2009, IBM opened a Healthcare Industry Solution Lab in Beijing, China to work with hospitals and rural medical cooperatives to address the Chinese governments healthcare reform. The companys constant efforts in a growing health care IT market would ensure steady revenues for its healthcare practice in coming years. Steady growth in IT outsourcing The outsourcing market is forecast to growth despite the economic slowdown in near term. The demand for IT outsourcing would grow in 2009, as organizations try to outsource their non-core operations, and existing players try to find better deals. For instance, in 2008, over 75% of the outsourcing deals announced where new, while remaining were expansions and renewals. IBM is one of the leading providers of outsourcing services. The company will be benefitted from the growth in IT outsourcing in near term. The worldwide demand for various IT products of the company are forecast to contract in near term. The recession in developed economies in North American and Europe, as well as Japan and worldwide slowdown in economy, has resulted in slowdown in demand for IT market. In the US, turmoil in the financial markets, very weak housing market indicators and negative consumer sentiments, has resulted in its real GDP growth to decline from 2% in 2007 to 1.1% in 2008. Further, the GDP of the US is forecast to contract by 2% in 2009. Additionally, the GDP growth rate of the UK, which declined from 3% in 2007 to 0.7% in 2008, is forecast to contract by 2.8% in 2009. The Japanese economy, which entered recession in 2008 by rep orting GDP contraction of 0.3%, is forecast to report a decline of 2.6% in its GDP for 2009. This condition created challenging business environment, resulting in contraction of IT spending. For instance, the worldwide IT spending in 2009 is forecast to decline by approximately 4% from 2008. More importantly, IT hardware segment is forecast to report highest decline of all the segments. The IT hardware market is forecast to contract by approximately 15% in 2009 over 2008. IBM is one of the leading providers of IT solutions in the world. The economic uncertainties also affected the companys revenues in the first quarter of FY2009 were. IBMs total revenues reached a value of $21.7 billion in the first quarter of 2009, a decrease of 11% over first quarter of 2008. International Business Machines Corporation Page 9  © Datamonitor International Business Machines Corporation SWOT Analysis Contraction in end markets will continue to affect the company, as customers postpone their capital and replacement decisions. Intense competition IBM is facing intense competition from several large players. In the consulting and outsourcing industry, the company faces stiff competition from Accenture, Computer Sciences Corporation (CSC) and Hewlett Packard (HP). Further, it also competes with the Indian IT services companies, such as Wipro Technologies, Infosys and Satyam Computer Services. In the application infrastructure software business, IBM faces competition from Oracle, Sun Microsystems and Microsoft. In the market for servers, IBMs position is challenged by HP, Sun Microsystems and Dell. Further, consolidation in the IT industry further intensified the competition. Significant consolidations in recent times, include Oracles acquisition of BEA Systems; SAP acquisition of Business Objects; and HPs acquisition of EDS. Moreove r, Oracle entered into definitive acquisition agreement to acquire Sun Microsystems in April 2009. Further, most of these acquisitions extended the capabilities of acquirers into new areas as well as enhanced their scale. Intense competition may affect the operating performance and market share of the company Corporate strategy Leading provider of IT services IBM is one of the leading providers of IT services. IBM is the world leader in middleware and the second-largest software company overall. IBM is the market leader in information management software, all application integration and middleware categories, instant messaging software for corporations, portal software, and systems management and systems operations software. IBM is a major IT operations management software provider. The company is one of the leading players in consulting services market segment. With approximately 398,455 employees globally, the companys offerings include business transformation services, consulting, systems integration, application management services, infrastructure, outsourcing, system maintenance and web hosting, among others. IBM is among the prominent players in the server and storage devices market, as well as leads in supercomputers market. Moreover, the company also has strong brand recognition. Its was ranked second on the list of top 100 Best Global Brands ranking in 2008, by Interbrand, a brand consultancy. International Business Machines Corporation Page 5  © Datamonitor International Business Machines Corporation SWOT Analysis Leading position in the industry enhances the companys brand image and competitive position. Strong RD capabilities IBM has developed strong research, development and engineering (RD) capabilities.The company annually spends approximately $6 billion on RD, focusing its investments on high-growth, high-value opportunities. The companys investments in RD were over 15% of its combined hardware and software revenue in FY2008, 2007 and 2006. Its investments in RD also result in intellectual property (IP) income of approximately $1 billion annually.The companys RD expenditure was $6,337 million, $6,153 million and $6,107 million, respectively, in FYs 2008, 2007 and 2006. Its RD investments in 2008 were in scientific research and the application of scientific advances to the development of new and improved products and their uses, as well as services and their application. Moreover, its RD has enabled it to receive more US patents than any ot her company in 2008, for the 16th consecutive year. In 2008, it also became the first company to achieve over 4,000 patents in a year. The companys RD investments has also resulted in major product launches including next-generation System z mainframe; virtualization, could computing and energy efficient solutions. Additionally, the company complemented its organic investment with strategic acquisitions. For instance, its strategic acquisitions of Cognos and Telelogic have extended its middleware capabilities. Further, the acquisition of ILOG in December 2008 added significant capability across IBMs entire software platform and its existing rules management offerings. Strong RD capabilities provide a competitive advantage to the company. Continuous improvement in profitability IBM continues to improve its profitability over the years.The company has been strategically focusing on increasing its profitability in recent years by focusing on highly valu e businesses, while divesting commoditized businesses such as personal computers and printing solutions. As a result, its operating and net profit margins improved from 11.2% and 7.8%, respectively, in 2004 to 16.5% and 11.9%, respectively, in 2008. This also allowed the company to improve its Return on Equity (RoE), Return on Capital Employed (RoCE), and Return on Assets (RoA) from 23.6%, 15.1% and 6.7%, respectively, in 2004 to 58.8%, 25.5% and 10.7%, respectively, in 2008. By contrast, the companys major competitors reported either lower margins or lower returns. For example, HP reported operating and net profit margins of 8.9% and 7%, respectively, in 2008; Dell reported operating and net profit margins in FY ended February 2009 of 5.2% and 4.1%, respectively; EMC (10.6% and 9.4%); and Accenture (11.6% and 8%). The RoE, RoCE and RoA of HP stood at 21.5%, 17.3% and 8.3%, respectively; EMC stood at 10.5%, 8.4% and 5.8%, respectively. IBMs continuin g improvement in profitability enhances its investors confidence, as well as allows it to invest in growth avenues.

Classical Sculpture of the Greeks a Journal Review. Free Essays

Article Review; â€Å"What is ‘Classical’ Sculpture† by Walter R. Agard Jakob Mattern HUM 2220, prof. Warner Ph. We will write a custom essay sample on Classical Sculpture of the Greeks: a Journal Review. or any similar topic only for you Order Now D. Th, 6:00pm-8:45pm Word Count: 1102 The word ‘classic’; used to describe styles of music, painting, sculpture, architecture, and even manufactured consumer goods. If ever there was a period in art or manufacturing that stands out with even balance, subtle dignity, and general excellence, it will most likely be described as classical, which after all, is no easy feat, considering that anything to bear the â€Å"classical† name is decidedly, in some way or another, â€Å"The best of the best. According to Walter R. Agard however, the word has lost some of it’s gusto. He states that it is so overused that it no longer describes whether or not something is in-fact excellent, but rather, if a piece fits into a time frame and location that suggests that it most likely is. Just as all cars produced between 1900 and 1972 in America are not necessarily classics, not every piece of art created in the broad history of Greeks should be considered a true classic. Rather, Agard places forth his guidelines and examples of what should classify ancient Greek art, sculpture in particular, as the best of it’s time. The details of Agard’s argument rest upon the structured guidelines he lays out in the beginning of his article; that to be classical, a Greek sculpture must have: The initial concept of a healthy human form. The synthesis of naturalism and clearly defined, relatively simple design. The amplification of essential planes. Refinement of detail. He also suggests that classical style sculpture took prominence between the years 500 BCE and 420 BCE, thus dismissing some of the earlier geometric style sculpture, as well as the later more expressionistic and complicated Hellenistic sculpture. He states that while some later sculptures may be more magnificent to behold, they are not embodying that which makes something a classic, and that they are not fulfilling the nature of the aterials or the monumental purpose of sculpture. Marble is not a soft substance, and thus, the shapes created out of it’s dense composure must follow suit, according to Agard. While the presence of fine details are very necessary, he states that the overall action of the piece must be graceful, direct, noble, and strong; the sculpture must follow the ancient Greek adage, â€Å"Know thy self† to be a classic, it must appear just as powerful and eternal as the marble itself. This quality is found in the many sculptures that he analyzes in his article; the weight bearing Hermes, the tower-like Apollo, and the tensioned Heracles all display a living strength that compliment the nature of the marble. Agard also places a great deal of importance on the healthy human form, and the presence of subtle naturalism expressed through fine details. In every piece defined classic by Agard, we find a being that, while possessing a basic and strong geometric base, is also defined by many smaller details that synthesize simple design with an idealistic human form. The curls in Hermes’ beard and hair, the subtle veins and ligaments of the Charioteer’s hands and feet, the calm and confident gaze of Apollo, and the bulging muscular details found on the statues of the bow wielding Heracles and the lightning lobbing Zeus all add a life-like element to the otherwise cold geometric shapes, and help to portray each character as a healthy and idealistic human being in both mind and body. For his closing statement, Agard mentions an encounter he once had with a tourist who was frustrated with how â€Å"sure of themselves† the classic Greek statues seem to be. He then refutes that they have the right to do so, simply because of the rich value and dignity confined in their strong and noble bodies, and that it was this spirit that make these statues honest and true classics of the ancient world. As a whole, I do agree with Agard in his viewpoints and conclusions of what a true classic should consist of. Referring once more to automobiles, it is my view that for a car to be classic it must combine simple design with beautiful details while still fulfilling the function for which it was designed with full effect. With respect to Agard’s definitions, the formula of classic sculpture should not be far from such ideals. I thought that Agard’s affinity towards the nobility and strength of the designs was well founded, because although a statue is undoubtedly a work of art, it is also a permanent public speaker of a city’s people. These strong and idealistic statues may very well have served as an ego-booster for the ancient Greeks; their solid forms and endless wisdom meant to personify the people dwelling in the polis itself. If anything however, it was this ego that catapulted these ancient people to such great heights in terms of sophistication and achievement, so while some later sculptures may have captured more emotion or better expressed the human condition, it was the dignified, strong, and direct sculptures from 500-420 BCE that best embodied the golden age of Greece. There were a few points with which I disagree however. The selection of the Statue of Hermes, firstly. Although it is a good combination of geometric driven balance and fine detail, I felt that over all it was simply not naturalistic enough to be considered a perfect synthesis of the human form and simple design. It is an impressive statue none-the-less, but it seemed a bit rudimentary compared with the other examples, a bit too two dimensional. Another idea with which I don’t completely agree is the classification of two dimensional friezes with linear backdrops as the only true classical form of the frieze. Once again, It seemed to me that a frieze with a more shallow appearance did not coincide with some of the other mentioned sculptures bursting with depth and life. While the drapery of the frieze depicting Heracles and Athena was beyond impressive, the naturalism of the characters themselves did not seem to reach the same heights as some of the other pieces. In any matter however, I believe that Agard compiled an excellent definition of what a classic statue should be defined as, what it should personify, and what it’s function should be, compared with the common ideal that nearly every statue from ancient Greece should be considered classical. His analysis of each sculpture was extremely thorough, and as a whole, his article gave some insight into what exactly these ancient artisans may have been thinking of when they shaped these masterpieces. Bibliography Agard, Walter R. â€Å"What Is â€Å"Classical† Sculpture? † The Classic Journal, Vol. 49, No. 8 (May, 1954): pp. 341-349. Print. How to cite Classical Sculpture of the Greeks: a Journal Review., Papers

Poetry and society Essay Example For Students

Poetry and society Essay It is summer who has oerbrimmed their clammy cells. The m sound of the last line adds to the humming effect of the blissfully ignorant bees. The tactile quality of clammy cells of the bees sounds dank and damp. The abundant and excessive quality so freely welcomed by the reader now begins to become slightly oppressive. The mood and atmosphere of the poem changes in the second stanza. The richness of the seasons creativity and vitality in the previous stanza gives to a more docile, passive, indolent feeling. It opens with a rhetorical question, who hath not seen thee amid thy store? This is used to draw the reader into the poem and into the wonder of autumn. Therefore it becomes a universal experience as well as a personal one. There is a sense that time has moved on. The crops and fruit so richly described in stanza one have been harvested, suggested by store. Lethargic An imaginary and mythical figure of autumn enters the poem at this stage. Stanza one deals predominantly with the effect of nation and her fruition, with little regard to the human world. The exception being the, vines that round the thatch-eves, which is not a natural occurrence bur a product of ordered rooting. While stanza two sees the domestication of nature by man. This deified form of the season is shown in several appropriate autumnal locales and positions. The carefree mood of the stanza is enforced by the image of autumn, sitting careless on a granary floor, The coarse texture of words like granary and floor mirrors the sound giving at once a tactile a well as aural experience. The next image gives the impression of weariness and suggests tiredness. Autumn has taken up the role of a reaper who has been toiling, but is now tired, leaving it half-reapd. The heavy syllables in furrow and sound produces a soporific effect, which leads to the apposite image of figure asleep. As with clammy, in oozings Keats once again uses diction, which conveys both pleasant and unpleasant sensations simultaneously. The word insinuates a sweet abundance, but also syrupy sickness, which is quite unsettling. The images within this stanza are motion less. They have a photographic and pictorial quality about them. This creates a mood of serenity, where the activity ends and the time for reflection begins. This reflection is realised in the final stanza. By opening with a double rhetorical question, where are the songs of spring? Ay, where are they? Keats considers the transience of all things natural. The elongated vowel sounds in the second question suggest a nostalgic and almost melancholic feeling. The Ay can be read as a lamented sigh to signify a regret for what has passed. The vitality of youth and rebirth and the sensual qualities of springtime now seem a fading memory. However, in the next line he rejects this nostalgia and disregards the more celebrated songs of spring, reassuring the waning autumn that her music is no less equal or inferior in beauty. The implicit authorial intrusion indicates passion felt by the poet in needing to defend autumn. The inclusion of the music of the seasons in the introducing this stanza establishes the principal sensory appeal for it: aural imagery, which enables the reader to hear what is being described. The early morning mist of stanza one has clearing by the maturing sun and through the passing of time indicated by the repetition of hours we find ourselves with the rosy hue of the sunset. Line 25 has a paradoxical and almost enigmatic quality, centred bloom. The spring-like nostalgia of the word, which begins life, is placed besides an image of culmination, the soft-dying day. This creates a tension, which constructs doubts within the reader as to the true feeling of the speaker in the poem. .ue0b4af863ab437695ad651eaefeb8e4c , .ue0b4af863ab437695ad651eaefeb8e4c .postImageUrl , .ue0b4af863ab437695ad651eaefeb8e4c .centered-text-area { min-height: 80px; position: relative; } .ue0b4af863ab437695ad651eaefeb8e4c , .ue0b4af863ab437695ad651eaefeb8e4c:hover , .ue0b4af863ab437695ad651eaefeb8e4c:visited , .ue0b4af863ab437695ad651eaefeb8e4c:active { border:0!important; } .ue0b4af863ab437695ad651eaefeb8e4c .clearfix:after { content: ""; display: table; clear: both; } .ue0b4af863ab437695ad651eaefeb8e4c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue0b4af863ab437695ad651eaefeb8e4c:active , .ue0b4af863ab437695ad651eaefeb8e4c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue0b4af863ab437695ad651eaefeb8e4c .centered-text-area { width: 100%; position: relative ; } .ue0b4af863ab437695ad651eaefeb8e4c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue0b4af863ab437695ad651eaefeb8e4c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue0b4af863ab437695ad651eaefeb8e4c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue0b4af863ab437695ad651eaefeb8e4c:hover .ctaButton { background-color: #34495E!important; } .ue0b4af863ab437695ad651eaefeb8e4c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue0b4af863ab437695ad651eaefeb8e4c .ue0b4af863ab437695ad651eaefeb8e4c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue0b4af863ab437695ad651eaefeb8e4c:after { content: ""; display: block; clear: both; } READ: Roll Of Thunder Hear My Cry EssayThe harvest has been collected and the hyphenated description of stubble-plains has a tinge of sadness and loneliness. This image of alienation in coloured by the twilight of setting sun, which produces a rosy hue. This sadness is vocalised by the wailful choir of small gnats as they mourn. They are grieving a sense of loss for the passing of the season. Allen, R. E. ed. The Oxford Concise Dictionary of Current English (eighth edition) Wu, Duncan. Romanticism: An Anthology (Second Edition). Massachusetts: Blackwell Publishers1994.

Truearth Health Foods free essay sample

Background Gareth DeRosa founded TruEarth Health Foods in 1993 in St. Louis, Missouri when he saw a rapidly growing demand for gourmet sauces and pastas made from whole grains and natural, better quality ingredients. TruEarth took an informal approach to product development using their test kitchen to develop new products through intuition, then releasing limited-edition variations to test market new products. They eventually developed a four step process for research and development where new ideas would be screened and tested their limited focus groups. Promising products would then be put through a quantification of volume test process using the Nielsen BASES Iamp;II, (Rangan amp; Yong, 2009). In late 2004 TruEarth developed a product to take advantage of the latest trend in home meal replacements. They came up with the Cucina Fresca line of whole grain precooked pasta and sauces. These products were put through the Nielsen BASES Iamp;II and based on the findings the company decided to go to market with them. We will write a custom essay sample on Truearth Health Foods or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Cucina Fresca line was rolled out in 2006. Their pasta line was successful at utilizing first mover advantage and quickly gained the lead in that market segment. However, a year later, their main competitor, Rigazzi Brands, introduced its own whole-grain fresh pasta, which has been successfully competing for market share ever since. TruEarth Healthy Foods is now looking at a healthy, whole-grain refrigerated pizza kit. They have already tested and developed whole-grain pizza kit with a line of separate topics. The pizza kit would price eight dollars but the additional topping packs at $3. 50 each, (Rangan amp; Yong, 2009), making a standard one topping pizza $11. 50 each. In order for this product to be successful, Cucina Fresca will need to correctly calculate sales volume and consumer acceptance of this product and whether the projected penetration rate will result in a first mover advantage. Market Comparison Cucina Fresca has a product penetration rate of approximately 5% to 15% of fresh pasta market. While this is a good comparison to use when launching another fresh pasta or similar product, the pizza market they would be competing with, includes a large volume of frozen pizza producers and even larger volume of takeout pizza chains. The choices consumers have in the pizza market far outweigh the choices they have in the fresh pasta market. A few more of the hurdles to get over are relative price, competition, and the fact that pizza is far from being considered healthy food choice. The high price of $11. 50 for the equivalent of a small one topping pizza made fresh and delivered from a local pizza shop. At the high price of $11. 50 they will not likely retain first mover advantage for long enough to regain their return on investment. Even if it did catch on at that price, it would not take long for their many competitors to imitate the product and dilute market share. In addition to that is the fact that Stouffers lean cuisine already has several â€Å"healthy conscious† pizzas, launched as early as 2005. (leancuisine. com) Theres also the fact that pizza has always been considered an indulgence and not a healthy meal choice. Well it is true that according to the survey results in Exhibit 10 of the Rangan amp; Yong article, that as many as 79% of existing Cucina Fresca customers definitely or probably would buy their home grain pizza product, that may not be the best data to rely on. It is easier to retain customers and to go out and get new ones, (Kotler amp; Keller, 2009). However, the result may be that existing Cucina Fresca customers simply substitute the pizza for the pasta product they wouldve already bought. Similar to the marketing plan for Diet Pepsi, the idea is not to attract current Pepsi users to Diet Pepsi, but to attract other diet cola users to Diet Pepsi. Otherwise there would be no overall boost in revenue for TruEarth Health Foods. Conclusion I do believe it is a good idea for TruEarth Health Foods to launch the whole-grain pizza, but maybe not on a large scale that they had originally planned. I do not believe the massive marketing campaign would result in a sustainable first mover advantage. However, since the retooling of their factory would be minimal and the additional options for their existing customers would not likely result in a loss of revenue, it may be a better idea to hold off on watching the product, but not hide their intent on developing a product. This may cause the competition to rush toward developing a similar product and shoulder all the costs associated with becoming the first mover. TruEarth Health Foods could then use second over advantage and enjoy the free ride by their competition, most likely Rigazzi Brands. References: Kotler, P. , amp; Keller, K. L, (2009), 5th Ed. A Frame Work For Marketing Management. Prentice Hall, Upper Saddle River NJ Rangan V. , Yong S. 2009, â€Å"TruEarth Healthy Foods:Market Research for a New Product Introduction† Harvard Business School Publishing. Taken From JWMI 2012 Stouffer’s Lean Cuisine Website:2012 http://www. leancuisine. com/Products/Details. aspx? ProductID=10510

Male Domination In Othello Essays

Male Domination In Othello Essays Male Domination In Othello Paper Male Domination In Othello Paper Male domination in society is a stigma, which has always existed, and one that may not cease to exist. However, the difference does exist in the way the women of the different ages chose to accept such behaviour and render themselves victims of such circumstance. In relation to the Elizabethan period, and having the characters of Desdemona, Emilia, and Bianca in mind it can be true to say it may have been harder for them not to accept it than it is today. In reality, it was not even noticed by some of the women and for the few who noticed it, they could do nothing more than accepting it as their fate and trying to live with it. In discussing the victimisation of the above named women in this male dominated society, both sides of the argument for each character would be explored with emphasis on their individual struggles for independence. The fair warrior Desdemona as referred to by her husband Othello undoubtedly struggles throughout the play. From her struggle for independence from her father Brabantio, to the struggle for her life from her husband Othello. Shakespeare seems to deceive the audience to think that Desdemona may be one of his unique female characters who fight for the rights of women. However, this power which we see her possess at the beginning of the play as she tells her father that she did love the moor to live with him, to the ones which has been endowed on her as she is referred to as the general gradually fades away. The first indication of Desdemonas victimisation in this male dominated society is evident when Iago refers to her body as if it was the property of Brabantio. He says to him your heart is burst, you have lost half your soul, even now, now, very now an old black ram is tupping your white ewe. This signifies that in the Elizabethan society, Brabantio like other fathers considered Desdemonas body and life to be their full possession. Furthermore, the use of an animal imagery to describe her white ewe does not only reflect Iagos underestimation of human nature but the degradation of women in the society by men. This is clearly the case for the fact that he could say it while talking to her father. Desdemona on the other hand, like almost every other woman in the Elizabethan period seems to have accepted the convention that women are inferior to men and are the properties of either her father or husband. This is shown when she says I do perceive here a divided duty. I am hitherto your daughter. But heres my husband. The audience would initially admire her bravery towards her father, but after getting a deeper understanding of the plot, it becomes evident that her marriage to Othello was not a sign of freedom but rather a change from one dominator to another. Desdemonas suffering and humiliation in Cyprus is deeply rooted in the villainous actions of another man called Iago. Iago convinces Othello that Desdemona is making him a cuckold by sleeping with Cassio. She suffers from this false accusation because it is a world dominated by men. It is possible that Othello takes Iagos words over that of Desdemona not because he is truly convinced that she is unfaithful, but because it is a word of a man over that of a woman. Desdemona just like Hero in the play Much Ado about Nothing shows total submissiveness even at the point of death. Even after receiving a very undeserving slap from Othello in public, all she says is I will not stay to offend you. At this point, the women in the audience may feel more embarrassed and less sympathetic at the timidity of Desdemona. Desdemona voices out her pains through the willow song that she narrates to Emilia. Her reference to her mothers maid called Barbary who died singing it signifies not just her own pain and suffering but one that has been passed down from generation to generation. Regardless of Desdemonas eventual defeat as she dies in the hands of Othello, she does deserve some credit for some of her few acts of bravery. Her rebellion against her father is an act that may not have been very common during the Elizabethan period because the fathers had the right to discipline them when they deemed it fit and virtually had power over them. She did not only get married out of her fathers will but she married an African. This would have been extremely rare especially for someone of her social class. Finally, as she passes out her last response to Emilia when being asked who killed her I myself shows her refusal to accept to be a victim of this male dominated society. Emilia is used by Shakespeare to balance the contrast between the other victims of this male dominance. That is, Desdemona the very chaste one and Bianca the prostitute. Emilia is one character who is not just a victim of this male dominated society but is clearly aware of her position. This is shown clearly in her relationship and attitude towards her husband Iago and her conversation with Desdemona. Emilias marriage is one we see to lack some of the main components of holy matrimony, as Iago is neither protective nor loving to her. The few dialogues that she has with Iago are filled with scorn and insults. He says to her it is a common thing to have a foolish wife, This shows the standards which the men gave their wives. The use of Emilia by Iago as an instrument for destroying Desdemonas marriage and eventually her death is the peak of her victimisation. This is because it is one thing that she would do anything to stop. Her desperation for attention and affection from Iago may have pushed her to act blindly. On stealing the handkerchief, she says my wayward husband hath a hundred times wooed me to steal it. I know nothing than to please his fantasy Her language is usually in an angry tone and underneath it lies her regret at marriage and all the insults that come with it. In response to Othellos maltreatment of Desdemona she says I will be hanged if some eternal villain, some busy and insinuating rogue, some cogging, cozening slave to get some office have not devised this slander. It seems like she finds it acceptable for her to be victimised but not an in innocent and self-sacrificing person like Desdemona. Like Beatrice in Shakespeares Much Ado about nothing, Emilia justifies the case for the women who are involved in extra marital affairs. This is clearly shown in her speech while discussing with Desdemona. Critics have called this speech the renaissance plea to womens liberation. In this speech, she says it is the husbands fault that their wives cheat on them. She systematically points out each of the things which the women have to go through. From when husbands slack their duties by pouring our treasures in foreign laps, break out in peevish jealousies, throwing restraint upon us or when they strike us. This feminine speech is like a cry out for all women and one can imagine the relief and pleasure, which it would have given the women in the audience. Through this Shakespeare shows empathy for the women. He also indirectly cautions the men in the audience and tells them that the women have as much reason as they do to cheat on them. It is no mistake that Emilia , like her mistress is killed by her husband. Shakespeare emphasises the point that they are victims of this male dominated society by juxtaposing their deaths. Prior to Emilias death, she ensures that she speaks defends Desdemonas chastity and regains her dignity by exposing Cassio to Othello. She says I will speak as liberal as the north;let Heaven and the men and devils, let them all cry shame against me yet I will speak. The use of the word men just between Heaven and devil suggests that some of the men like Cassio and lodovico may possess heaven like characters while others like Iago and Othello may act devilish. Bianca seems to be less of a less of a victim in this society if compared to Emilia and Desdemona. At the end of the plot, she is the last woman standing and the chances are that her status would be elevated in the society if all goes well in her relationship with Cassio. Although it can be said that her profession gives her more insults than Emilia and Desdemona would have ever received. However, it would be unfair to assume that it would be a womans desire to sell her body and dignity for money. For this reason, we can say that she is forced into this circumstance. In a society where men saw women as nothing more than instruments of satisfying their bodily pleasures, prostitution was one of the very desperate measures which the very less privileged women would have to take up. This generates insults not only from the men but also from her fellow woman. Emilia says to her O fie upon thee strumpet! Her reply to this statement gains the sympathy of the audience as it indicates her struggle to be tagged as something beyond what she does. She says to her I am no strumpet, but of life as honest as you that thus abuse me. On a deeper note, this may also be a confirmation of Iagos suspicion that Emilia may have had an affair with Othello. Bianca also has her time of rebellion when she tells Cassio if youll come to supper tonight,you may;if you will not, come when you are next prepared for. In this statement, she shows that she perceives a little power left in her possession regardless of how she is looked at in the society. Cassios exit to run after her emphasises this point. And this may cause the audience to look at her with a little more respect. Ultimately, Shakespeare exposes the circumstances which the women in the Elizabethan period faces and also presents it in a way which shows his opposition to it. Furthermore, his use of these three characters who are of different social standings illustrates that no woman was free from being victimised in this male dominated society.

Cystocele, Rectocele, and Vaginal Prolapse Essay

Cystocele, Rectocele, and Vaginal Prolapse - Essay Example Vaginal prolapse on the other hand resembles a hernia for there is protrusion of part of the abdominal or pelvic contents through an aperture in the supporting structures. Protrusion takes place between the two levatores ani and, in more severe cases, through the orifice of the vagina when vaginal prolapse occurs (Hamilton-Fairley, D., 2004). Signs and Symptoms: The commonest complaints are feeling of fullness of the vagina, a lump coming down, a dragging sensation or bearing down in the back or lower abdomen, vaginal discharge due to congestion of the cervix, an ulcer of the ectocervix or cervical ectropion, and a bloodstained discharge may occur if there is ulceration. Difficulty with coitus may be experienced if the cervix protrudes or is greatly elongated. Urinary symptoms include frequency of micturition. This is common and is often daytime only. Nocturnal frequency may be present if there is added cystitis. Some patients may have urgency of micturition due to weakness of the bladder sphincter mechanism and urge incontinence may occur in some cases. There may be difficulty in emptying the bladder completely and the woman may find she has to push the prolapse up with a finger to complete the act of micturition. Complete retention of urine may follow urethral overstretch. This may be associated with stress incontinenc e. Many women with prolapse complain of constipation, and this may be due to difficulty in emptying the rectum completely because it bulges into the vagina. Others notice discomfort on sitting on a firm surface; the vaginal wall over the rectocoele can bulge down between the labia. With age, the labia become atrophic and less protective and the prolapsed vagina is exposed to trauma when sitting on hard surfaces (Hamilton-Fairley, D., 2004). A cystourethrocoele is usually obvious and the distance from the introitus to the bulge can be measured using a special ruler. The woman is asked to cough and any leakage of urine and/or descent of the cervix is noted. As the speculum is withdrawn any posterior vaginal wall prolapse can be noted. Where there is a complaint of stress incontinence, examination is best made with some urine in the bladder; the urethra and bladder neck may then be supported with two fingers to demonstrate that this maneuver controls the incontinence (Hamilton-Fairley, D., 2004). Diagnostic and Therapeutic Procedures: Stress incontinence must be distinguished from other causes of incontinence of urine such as urge incontinence and incontinence due to neurological disease. General examination should include fitness for surgery. Abdominal examination should be performed to exclude an intra-abdominal mass. Manual pelvic examination or ultrasound should exclude a pelvic mass and delineate the size of the uterus and ovaries if present. If prolapse is not evident, even with a Valsalva manoeuvre, the patient should be examined in the upright position. It is important to reproduce the symptoms and signs with which the patient presents. If a woman has significant urinary symptoms, urodynamics may help define the cause of the symptoms, which will enable the gynaecologist to give some prognosis for treatment. Hence, if urodynamics

Criminal Law - newspaper articles Assignment Example | Topics and Well Written Essays - 2000 words

Criminal Law - newspaper articles - Assignment Example The overall purpose is to reach a conclusion on the accuracy of press reports that touch on legal matters while pointing out various reasons for inaccuracies that occur. Under the UK rules, fraud by false representation refers to a situation where a person makes a false representation either by intent or being dishonest in the process for personal gains. A representation is defined as being false if the person making it knows that it is true and misleading. In other case, fraud may be by a person failing to disclose information by intent through dishonest means for personal gains. The other part is fraud by abuse of position in which the person involved misuses his position for his personal gain. In the article, James Stevenson has pleaded guilty of an account of fraud in the IT firm where he worked by adding nectar points to his card which he later used to purchase things and access services. The judge also refers to him as having used his office to represent himself falsely. In the case that is presented in the article, James Stevens is guilty of one account of fraud namely fraud by abuse of position. Stevens used his position where he had access to all the activities that involve the use of cards, which was run by a third party, to benefit from services that were being offered by use of the card. This is evidenced by the amount of items that he purchased using the card despite his denial of the figures that have been presented in court. The reporting was not accurately done because in the article, an impression is created that Stevens was sent to jail because of having just added the amount of nectar points to his card. This scenario points out the inaccuracies in the reporting of legal affairs. PC Jamie Hillman who stole over  £70,000 from banks in loans to fund an extra marital affair walked out of court freely as the judge declared him of being emotionally fragile. The Bristol court

John Lockes Theory of Property

John Lockes Theory of Property John Locke was born at the time when England was rising against monarchism and the rights of the ordinary people were being revised to envisage the possibilities of sharing power with the ruler. His father was a republican and his views were indifferently influenced by his father to be concerned about the rights of the working people. This was very much reflected in his political theory which cannot be snapped of all ties with this economic and in particular his views regarding property ownership. With his liberal thinking John Locke viewed the ordinary views of rights to property, especially in relation to land as the primary entitlement beyond the prevalent system. His influence in the growth of property laws and later land laws is immense. Property rights and other philosophies in that area have been widely grown and developed much from John Lockes theory in relation to property. This right to property is not to be confused with personal rights as the rights to a property by an in dividual is to be celebrated at rem or against all third parties which John Locke divided into: Common Private Properties John Lockes theory in relation to property can be outlined into: Divinely ordained nature of property and the labourer; Self-ownership emanating from such rights to property by application of labour; Limits on the property and related statues; Need to protect property and the ultimate necessity of governance. The above theory is based on his major political essay, the Second Treatise of Government. This essay will endeavour to critically examine the practicality of his views and whether the theory ultimately delivers any clear message to the development of the property rights. This critical analysis will reflect on the theorists and scholars who wish to remain supportive of Lockes views and also to set a contrast by discussing the views of those scholars who oppose him. Chapter V of his Treatise would be receiving especial attention in this essay as that is where Locke discussed individuals rights  [1]  to property. Section 25, 26, 27, 28 and 31  [2]  will be the pivotal discussions to reflect on the central views of his theory. The essay has based on the criticisms of all theories from the points of modern day scholars, lawyers and judicial decisions by the courts in England and Wales primarily. An endeavour will be made at the end to circumnavigate the relevance of his theory in modern times. Examination of The Theory John Lockes writing were in refute of Robert Filmer. Robert Filmer was a defender of the divine right of Kings and he also said it was wrong to kill yourself because the king owned your life. But Locke argued that God had given the world to man in common. John Locke did not give any emphasis on the natural value of the property rather emphasized on the labour of people to add value to the property. He wrote in his Second Treatise on the issue of property and the value of labour with a economical and philosophical acumen. The main features of Lockes theory on property are as follows: Properties do not have much value as of a divine ordainment rather he is of the view that labour adds the deserving value to the property which is regarded as the principle of first appropriation; The ownership to a property is created by the related labour That Government proceeds property as Government also protects individual ownerships or rights to the property; The Government cannot act arbitrarily to remove individuals from estates and this confirms rights of people to the property and it also establishes that the Government must value individual rights and labours; Properties can be private and common properties; Property has narrow and wider definitions. In the broad sense in includes rights and interests to the property whereas the narrow sense includes the material goods only; Property and rights thereof are natural by application of labour as with labour goods and benefits thereof are created gving entitlement to the producer;  [3]   Human beings have to take from nature to eat and drink and to produce to live as a natural right to preserve themselves and with this they have an obligation to God. Human beings produce and have rights to his produce as a means to preserve themselves as he opines in section 25; God has given this world in common along with the abilities to use this resources therein to live as explained in section 26; there are things which people own in nature including their person and labour; Labour is the means which confirms which is privately owned and commonly owned as discussed in section 28; When a person works his labour enters object and that object becomes property and a right is created in that property in the process. Man should be taking only what he can use or utilise before it spoils as discussed in section 31 creating a limitation to the property rights; Locke says, As much as any one can make use of to any advantage of life before it spoils.  [4]  The right to a property is only clear and exclusive as long as it doesnt jeopardize anyone elses ability to create equivalent types of property for himself and the purpose and justification for this limit is that Nothing was made by God for Man to spoil or destroy.  [5]   Someone is entitled to take up to the point where there is some left and he is also of the opinion that there should be enough land for everyone as mentioned in section 33; Where there is not enough land left then non-owners should labour on owned lands to sustain or preserve themselves as discussed in section 34; What property ownership brings happiness and in his capitalist view where everything is owned then that brings greater joy which he discusses in section 37 and he goes to compare unhappiness of unowned lands and people therein in America to happier people in Britain where everything is owned; Labour enhances the quality of a land and makes it more productive than it was ever before as a natural waste land; That private property attainable by money as he mentions in section 46 and as an exception to his spoilage principle above he explains that money helps people produce more than he can use before getting spoilt as he can sell that property as well and money is not perishable; That money is the means to barter and exchange possession of the properties as mentioned in section 50; That money allows more industrious and rational  [6]  to accumulate wealth and the increased accumulation would jeopardise the possibilities of all to own without the spoilage limitation which also concern personal safety for which civic society is needed to have enforcement authority and men would find it advantageous to form the civic government.  [7]   Government ensures safety to life, liberty and estate.  [8]  Therefore, ownership of private properties is one of the main reasons for the existence of a state. But for tension amongst people, Locke is of the view that not only scarcity of property by ownerships but also by dint of increasing population. Critical Thinking From the chronological discussion of the main issues of Lockes theory on property it appears that his provisos to his own theory as for example, the spoilage theory or natural rights theory to leave for all to have are defeated with the money clause as a means to barter. The theory seems to fail in the claim for Gods nature to be preserved for all. He is of the view that in order to preserve such rights to property humans forms civic societies and governments are established to secure rights to such properties in a guaranteeing manner with authority to enforce the rights to the property. His theory seems to be based on selfishness which also seems to be unfair. Lockes theory seems to be puzzling, contradictory and without any precise solution. Lockes theory leaves generations of owners which seem to be unfair as only people who can work are allowed to own property. This defeats the democratic norm. During Lockes time only property owners could vote then the question arises about the justifications of those without owning property willing to be part of the society where they have nothing to protect as personal property. Locke does refer to divinely ordained natural rights to property but his theory goes against the very basic ethos of Christianity. He himself mentioned commonly owned property rights to have come before capitalism, and the selfish ownership of property by a group at the cost of poverty of the other group seems to be against the very basics of Christian beliefs. It does not seem to shake hands with Gods love for all. Locke gives priority to common good over common ownership but common good seems to be elusive in practical world with ownership of properties being controlled by a certain group of the mass. In L ockes theory, a certain number of people are born to be owners and certain others are born not to have at inception which creates a class structural problem which unjustifiably plunges a group of people in endless toiling whereas the other group does not work or hardly works. This seems to be unnatural at the core when nature did not create such inequalities. Scholastic Appraisal Leading scholars have viewed Lockes theory variably. Some are supportive and many are critical of his theory. Those that are critical have mention inconsistencies and contradictions. I will attempt to highlight some of these points Hume confronts Locke and acts opposite about property being natural rights. According to Hume private property is constructed by man, not of nature but of convention. Therefore there is no inherent relationship between a thing a being. Our property is nothing but those goods, whose constant possession is establishd by the laws of society; that is, by the laws of justice.  [9]   This means that if there is nothing natural then property rights are always open to disruption. Ramon comments on the second limit placed by John Locke of accumulating property in relation to money. Lockes assertion that one can accumulate any amount of money is suggested to be incompatible with the first limit as to how much property one can own. The fact natural products differs from money by that natural products will rot and money will not. They are both useful and therefore essentially the same. Ramon also considers three objections to Lockes theory i) it does not explicitly account for the development of an employer-employee relationship ii) his theory fails to provide a means of determining what share of the product which is produced rightly belongs to the employer and what share rightly belongs to employees. iii) theory fails to provide a means of determining what share of the product produced as a result of a division of labour rightly belongs to each person involved in its production. Leo Strauss was of the opinion that Locke in fact believed there is no genuine natural law rather only conventional law.  [10]   Richard Cox in his Locke on War and Peace argues that Lockes Two Treatises are of two levels with opposing views. The first one uses classical orthodox view of God and men and divine relationship and feeling for fellow men whereas the second one views men as Hobbesian creature ruled by passions. But his view seems to be an exaggeration. Mac Person believes that Locke rather had a hidden assumption of possessive individualism and according to Locke society and individual interactions were nothing more than relationship of exchange of properties.  [11]  This seems to make Lockes theory to be harsh and selfish. MacPherson explains that though Locke is of the opinion that through private ownership entire wealth of the community to increase, yet, there was no guarantee that the wealth would be equally distributed. He is also of the opinion that Locke contradicts himself when he assumes that overall life of all will be bettered regardless of who owns the property,  [12]  yet, he expects people who dont own property to work for those who own for the sake of subsistence which in fact helps the owners accumulate wealth through unfair advantage. But the above scholars have also been subjected to serious criticisms as well in their assessment of Lockes theory. For example, Peter Laslett brands MacPhersons criticism as thoroughly unrealistic and occasionally unhistoric.  [13]   One of the supporters of Lockes theory, Martin Seliger in his The Liberal Politics of John Locke believes that most of the apparent confusions raised about Lockes theory of property emanate from misinterpreting Lockes approach about equality. He is of the view that though Locke posited political equality in nature, yet he never opined that there would be equality of possessions.  [14]   Karl Marx in his Communist Manifesto  [15]  believed the abolition of private property as he was of the opinion that the bourgeoisie has always oppressed the working class with private ownership by means of labour where the working class would work and the owners would not work and exploit that working class. He was also of the opinion that the state formulated laws to rule for oppression in support of the ruling or owner class. This seems to be radically different from the views of John Locke. But Marxism has been criticised as intolerant and unable to survive. Marxism wishes to abolish something when no one is in charge to abolish it or enforce the abolition. This seems to be an absurdity. Influence John Locke influenced many epoch making future philosophers with his liberalism. It has been widely argued that though the definition of freedom as per Locke and Marx are very different, yet, even Marx was influenced by Lockes liberalism. Hence, it seems that with his theory Locke had been able to bring the relationship between men and property to an intellectual level of research. Conclusion John Lockes theory seems to be still influencing the capitalist societies around the world in seeking justifications by the name of freedom to trade and own. His theory also supported in celebrating rights to property and protection of those rights being recognized as part of human rights. But this view has also turned societies selfish to a certain extent by formulating means and trading systems whereby consumerism has grown by manifold. Karl Marxs view seems to be more scientific in endeavouring to eradicate social class structural problems. But Marxs theory also seem to go against individuals rights to celebrate creativity by celebrating its produces. John Lockes theory has its practical appeal as it is the concept behind which the people work the hardest through competitions. Locke predicted such situations where a group of people with poverty would come to exist but he failed in offering a solution for the problem as well. Nevertheless, there is no doubt that with its faults Lockes theory on property and ownerships thereof is still influencing justifications in conjunction with many other fundamental rights. The global leading capitalist nations seem to be practical proponents of this theory in practice. This concept is also connected with our democratic values which have become inalienable. The scholars are divided in their opinions about Lockes theory but it is also true that beyond the contradictions within the theory, the theory exposes the truth by which the modern world is functioning as whole where we work every day to own property either tangible or intangible.