Yuban coffee free essay sample

I. Presentation/Executive Summary and Product Description Yuban espresso is a brand of espresso you can discover in your neighborhood supermarket that you presumably didn't know existed. It was established by John Arbuckle, an acclaimed espresso roaster, who has imagined the first Yuban espresso in 1986. Yuban espresso just uses the best Arabica beans. Also, Yuban is certificated by the Rainforest Alliance, which proclaims that at any rate 30% of Yuban espresso is natural. Substance composts and pesticides are not utilized on the naturally developed beans and the rainforest coalition additionally attempts to continue horticulture, ranger service and the travel industry in the locales of the woodland that the espresso beans are developed. All the more as of late, Yuban espresso has been gradually developed, whenever developed by any means, and has not been arriving at its maximum capacity. The primary issue of Yuban is the absence of brand mindfulness and an ineffective advertising technique. At the point when the promoting methodology changes to take care of these issues, it will make the Yuban brand increasingly serious and fruitful in the espresso advertise. We will compose a custom paper test on Yuban espresso or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Our showcasing plan will be talked about in detail in the pages to come, however our general goal is to assemble brand mindfulness by characterizing and advertising towards an increasingly explicit objective market. Additionally, with the usage in of our proposals, Yuban espresso will have the option to arrive at this goal. At last our promoting plan will comprise of the accompanying: 1. Increment Yuban’s brand picture by: a. expanding brand mindfulness from business-to clients/Business-to-Business showcases by entering the on the web and web based life segments b. creation and usage of the candy machine/espresso fermenting machine c. utilizing ongoing acquisitions to push the Yuban name d. overhauling item bundling to reflect ecologically cognizant brand II. Target Customer Analysis People in the United State love espresso, much the same as how individuals in China love tea. Examination recommends that half of the number of inhabitants in United States drinks espresso and those espresso consumers in the United State drinking multiple cups of espresso every day! Beside the United States there are such huge numbers of others on the planet who love espresso (E-imports, 2012). This causes espresso to turn into the subsequent significant exchanging item after oil. For the individuals who love espresso, a large portion of them have a most loved brand, even a particular taste. So for Yuban, they have a major market and incredible chance to create. Yuban espresso is confirmed by the Rainforest Alliance Certification, which implies Yuban espresso is more beneficial and condition inviting. â€Å"Made from 100% premium Arabica beans, YUBAN mountain-developed espressos solid, strong flavor and enticing aroma† (Kraft. com). Additionally, on account of this explanation, Yuban espresso is more costly than some other moment espresso, particularly its sans caffeine natural espresso. Hence, the objective client of Yuban espresso ought to be those individuals who are ecologically and wellbeing cognizant, and ready to pay more cash on espresso. In figure 2. 1 of the Appendix, the two diagrams show the distinction buying power on various ages. We can find in the principal graph that individuals in age 25-34, 35-44, and 45-54 have the most grounded buying power. What's more, individuals now in those ages fall into 3 ages various ages, the Baby boomer (1946-1965), Generation X (1966-1976) and the Millennial Generation (1977-1992). We feel the more established age being the children of post war America may not think a lot about being wellbeing cognizant, however on the off chance that we had the opportunity and cash we would need to explore this to see whether they are a piece of our objective market. The more youthful age, being the millennial age is anybody at present age 21-34. At that point you at long last have the last age, which is Generation X, who incorporates anybody presently 37-47 years of age. Thus, out of these 3 ages it will be to our greatest advantage to go with the millennial age. They have great monetary condition, and they have great instruction foundation. It implies they can bear the cost of more significant expense of espresso, and the Millennial age will be the most naturally cognizant, which we will talk about in another piece of the paper. III. Contender Analysis Yuban contends in the superior espresso bean and ground espresso advertise. While there are various espresso brands contending in the North American commercial center, the greater part of these contend on a cost administration procedure. Just a couple of contenders, for example, Green Mountain Coffee, J. M. Smucker’s Folgers are brands which have little premium wholesalers, for example, Fair Winds Coffee and Organic Coffee Co. , and all contend in the excellent espresso classification inside the ecologically amicable and reasonable exchange classification (Agas, 2006; Statistics, 2013). These brands explicitly separate on quality instead of cost. Piece of the pie of Main Competitors: The espresso bean and pound industry is profoundly cracked regarding piece of the pie. While Yuban just has somewhere in the range of 1. 93% of the commercial center, organizations, for example, Folgers and Maxwell House have 21. 6% and 14. 62% separately yet with down market items (Statistics, 2013). Along these lines, it is very evident that there is broad space for additional development of the Yuban brand. Market Structure: The espresso business is an incredibly serious one. Notwithstanding, the market structure of the espresso business and explicitly the espresso bean industry that gives the crude materials to Yuban could be depicted as an oligopoly. The particular attributes of this oligopoly are, be that as it may, progressively suggestive of a cartel in light of the fact that a generally modest number of providers control the flexibly and dispersion of espresso beans comprehensively (Igami, 2011). Thus, Yuban, which is a brand inside the Kraft Foods umbrella, has restricted decision in choosing its provisions. The espresso bean industry was controlled authoritatively through a cartel structure until 1989 under the International Coffee Agreement or ICA yet from that point advertise rivalry with new participants, for example, Vietnam dissolved the control of this official cartel association (Igami, 2011). However, on the grounds that espresso bean creation is generally constrained to certain geographic locales, these countries’ governments express a lot of command over which substances control creation and conveyance. Serious Barriers: There are various critical serious obstructions inside the espresso bean and espresso pound industry. While basically any firm can buy the crude materials or even the completed item as ground espresso, the bundling and appropriation of the item is a considerably more modern undertaking. The most noteworthy serious obstruction is the foundation of a retail appropriation channel which requires arranged rack space in retail outlets, conveyance channels including warehousing and transportation administrations and item bundling and plan offices (Amato, 2009). These components require both material assets just as administrative skills that must be built up before really going into the business. Wellsprings of Competitive Advantage: Yuban’s espresso retail espresso industry has a few wellsprings of upper hand. The essential wellspring of upper hand for Yuban is its parent corporation’s size, scale and incomes. Kraft as a company that earned more than $18. 3 million during 2012 and its espresso items which incorporate Yuban contributed an expected 8% of these incomes to Kraft’s profit for that period (Annual, 2012). Thusly, Yuban approaches Kraft’s extensive money related assets just as its created abilities in the selling and promoting skills of significant food item marks. IV. Outside condition examination Economic condition: The principle developing markets in espresso utilization particularly in Asia and South America showcase under the foundation of rising, worldwide interest for espresso during monetary year 2011 to 2012 rose 2%. During the financial year 2012 to 2013, worldwide espresso creation balanced out at around 146 million parcels (60 kg for every sack). Espresso is one of the most generally devoured refreshments worldwide and in the United States. There are 183 million espresso consumers in US and a 7% expansion more than 2011 in espresso utilization. Mechanical condition: Modern innovation can improve the creation procedure and accomplish economies of scale. Eventually advanced innovation can help espresso creation in numerous variables, the item brand, and the espresso beans. Ultimetly, the way toward delivering great quality espresso beans is generally the equivalent with certain insider facts of the drying procedure that vary. In our proposals, we recommend the presentation of espresso candy machines, which will be a zone that Yuban will separate itself from the remainder of the espresso advertise. Political and lawful condition: Low creation of espresso beans, causing precarious atmosphere could prompt a protectionist makers. So higher import costs to counterbalance the harm brought about by the low creation. Yuban espresso is as of now rainforest ensured, and therefore the world of politics is in support of its and will just motivation it to develop more to turn into a progressively dynamic pioneer in this political and lawful region. Social and social condition: More than half of Americans drink espresso consistently. This speaks to in excess of 150 million every day consumers. 30 million U. S. grown-ups have proficient espresso drinks day by day, which incorporates beverages, for example, mocha lattes, espresso, mocha espressos, and so on 65% of espresso utilization in the morning meal time, between suppers, with the rest of the 5% and different nourishments. Simultaneously, 35% of espresso consumers incline toward dark espresso. V. Organization Analysis Yuban is a reasonable brand of South American espresso. Looking at a similar sort of espresso, Yuban gives lower value espresso than other brand in the market. Despite the fact that Yuban espresso offers a lower pri

buy custom Developing an Implementation Plan essay

purchase custom Developing an Implementation Plan exposition As indicated by Laux and Herbert (2006), ventilator-related pneumonia, a contamination of the aviation route, is the most widely recognized disease procured from emergency clinics among precisely ventilated patients. It has been known to grow over 48 hours after mechanical ventilation commencement. 6 to 52 of 100 patients requiring mechanical ventilation create ventilator-related pneumonia. Around 1 to 3 percent of precisely ventilated patients are in danger of creating ventilator-related pneumonia every day (Stonecypher, 2010). The part of ventilator-related pneumonia that inconveniences medicinal services experts is the high related mortality. Al-Tawfiq and Abed (2010) referenced that 46 percent of patients requiring mechanical ventilation who created ventilator-related pneumonia kick the bucket, while medical clinic mortality of patients without ventilator-related pneumonia is just 32 percent. As per Cutler and Davis (2005), ventilator-related pneumonia patients are bound to inclu de an expected measure of $40,000 to their clinic charges against a run of the mill hospitalization cost. This is because of the way that these patients are required to experience delayed concentrated consideration and administrations. For this situation, human services experts sorted out a methodology concentrating on recognizing ventilator-related pneumonia at a beginning time. What's more, they additionally adjusted consistency in the utilization of proof based practices. These measures are performed for the decrease of ventilator-related pneumonia rate. Issue Description In the creators clinical office, precisely ventilated patients who have created ventilator-related pneumonia have encountered an expansion in emergency clinic mortality and dismalness, higher hospitalization charges, and longer hospitalization. As indicated by their information survey, the quantity of patients with ventilator-related pneumonia arrived at 8 percent from August 2, 2010 to January 29, 2011. The survey additionally uncovered that medicinal services experts neglected to put a lot of accentuation on oral consideration, despite the fact that they have a group program for ventilator-related pneumonia to forestall its prompt turn of events. Great oral consideration despite everything demonstrated its significance in the avoidance of ventilator-related pneumonia dependent on critical number of proof based inquires about. As per Cutler and Davis (2005), most patients requiring hospitalization have pathogens in their respiratory tract, in contrast to ordinary solid grown-ups. At the point when the respiratory state of these patients compounds, the respiratory pathogens are bound to smaller scale suction into the respiratory tract. For this situation, the patients danger of respiratory pathogenic small scale desire can be mediated through appropriate oral consideration. This procedure is significant in the counteraction of ventilator-related pneumonia improvement. The significance of legitimate oral cleanliness upkeep is major in the counteraction and decrease of ventilator-related pneumonia. In any case, this is customarily the most ignored procedure. Social insurance experts will in general think of it as a lower need mediation contrasted with other complex intercessions. Legitimate oral consideration and clean methodology for precisely ventilated patients have for some time been a reason for significant worry to human services experts. At the creators office, for instance, there are irregularities in the exhibition of orderly oral appraisal during the patients remain in the Intensive Care Unit and furthermore during the affirmation of these patients. Albeit most medical attendants and human services experts know that appropriate oral cleanliness is huge in the avoidance of ventilator-related pneumonia, they despite everything will in general disregard to place it by and by in a predictable way. Therefore, ventilator-related pneumonia has ascended from 0 to 8 percent inside a time of a half year. Proposed Solution Generally, other social insurance experts and medical attendants are tested with changes to the present practices. In any case, explores demonstrated that the nursing calling needs to change and improve their mentality towards oral cleanliness measures. It has been perceived as of now that great oral cleanliness is basic in the anticipation of ventilator-related pneumonia in precisely helped patients. Be that as it may, medical caretakers are normally less mindful of this significance. Observational visual reviews and electronic outline audits the same recognized the inadequacy of attendants and social insurance experts in guaranteeing normalized oral cleanliness for precisely intubated patients. For this situation, a normalized oral consideration convention must be created to upgrade medical caretakers and other medicinal services experts consistence with the usage of oral consideration. In light of this, social insurance experts ought to detail and empower exacting requirement of e fficient oral consideration convention for the patients requiring mechanical ventilation. With this, the consistence of medical attendants in actualizing oral consideration will increment. Endorsement The proposed arrangement will be talked about with the unit chief, executive, and staff. After the conversation, the Institutional Review Board (IRB) will survey the normalized oral convention for endorsement. The IRB board guarantees that the propoed arrangement isn't engaged with any deceptive modalities and secures the patients right. The IRB audits all solicitations for endorsement on the fifteenth of consistently, and notices in regards to the endorsement come quite close to the survey. Upon the endorsement from the Institutional Review Board of the proposed arrangement, medicinal services experts will build up a normalized oral consideration convention. At that point, it will be actualized for a quarter of a year as a confirmation convention for all patients requiring mechanical ventilation. Reason for the Selection Generally, legitimate oral cleanliness methodology for patients requiring mechanical ventilation are once in a while, if by any means, organized by medical caretakers and other social insurance experts. In the creators office, for instance, there are as of now no predictable oral consideration technique, recurrence, and rules for medical caretakers to follow in performing oral consideration. Proof from Literature The danger of ventilator-related pneumonia in patients requiring mechanical ventilation can be diminished with the usage of extensive oral consideration. The convention is a proof based answer for the said issue. Cason, Saunders, and Broom (2007) discovered through research that the greater part of the considerable number of medical clinics don't have exacting oral consideration convention for patients requiring mechanical ventilation. In such a case, these medical clinics very only here and there play out the evaluation of oral hole (Cason et al., 2007). A few investigations connected ventilator-related pneumonia to dental plaque and colonization of organisms in the oropharynx. To diminish dental plaque colonization, tooth brushing assumes a significant job. In any case, regardless of whether current proof shows that it has useful impacts, the intercession is rarely utilized in most Intensive Care Units (Halm Armola, 2009). As indicated by the investigation of Cason, Saunders, and B room (2007), oral consideration methodology were only sometimes performed, and in addition, the significant piece of the strategy was not done appropriately, if no normalized oral consideration convention exists. Garcia, Jendresky, Colbert, Bailey, Zaman, and Majumder (2009) appeared in their examination that an expansion in the medical caretakers consistence of oral consideration convention has a constructive outcome in anticipation of ventilator-related pneumonia among precisely ventilated patients. Various examinations demonstrated that medical clinics with far reaching conventions are progressively reliable in performing oral consideration (Cason et al., 2007). For instance, tooth brushing was demonstrated to diminish microorganisms; in any case, this isn't proceeded as a piece of the oral consideration routine in basically sick patients. For this situation, a multidisciplinary approach is required for the improvement of value oral consideration in Intensive Care Units. Training, adequate time, organizing and inspirational demeanor towards oral consideration directly affect the nature of the oral consideration accommodated the patients. Thusly, it is essential to instruct medical attendants to strengthen legitimate oral consideration, give them sufficient opportunity to play out the systems, and assist them with unlearning the typically seen disagreeableness of oral consideration (Furr et al. 2004). Assets The work force required for the execution of the proposed arrangement are the staff attendants and respiratory advisors. The materials required are flyers, banners, and force point introductions. The evaluation apparatuses important for understanding and criticism when usage are studies and surveys. PCs are likewise required for introductions and interchanges, and some space for introduction ought to be given also. Assets must be made accessible for the inception, management, and assessment of changes of the staff, the expense of training, the creation of instructive and different materials, assembling and breaking down information, and different costs including refreshments. Execution Process and Logistics At the point when attendants follow an exacting oral consideration convention, they are bound to improve the inception of oral consideration and, what is all the more significantly, forestall the event of ventilator-related pneumonia. For this to be conceivable, a quantifiable objective is required for the improvement of usage of the proposed arrangement. To have it actualized in a convenient way, the association and the arrangement itself ought to have a reasonable and strong expectation. Besides, the target ought to be quantifiable and time-explicit. It ought to likewise consider a particular populace included. For its prosperity, a common understanding between the upper administration and the staff is essential. Both the faculty and the assets must be disseminated appropriately for the achievement of the assignment. The arrangement is effective on the off chance that it incorporates a cautious turn of events, testing, vital alterations, re-testing, and cautious execution of the pr ocedure. The program will, accordingly, be incorporated as a major aspect of

What its like to work at NASA

What it’s like to work at NASA Networking is a funny thing. It can be formal (and slightly artificial) think of the scripted conversations you have with recruiters over and over at career fairs. But it can also come about more organically and be a whole lot more fun! Take for instance the time I was climbing in Yosemite this summer. While cragging with some friendly strangers near Camp 4, one of them spotted the MIT Outing Club patch on my backpack and started asking about what Boston life is like.  Turns out hes going to be a Harvard Ph.D student this year, and we agreed to meet up and chat/climb in the Northeast this fall. ^This is networking! Or take the numerous occasions that someone has recognized the brass rat on my finger and struck up a conversation at work, wandering Third Street Promenade, or even in the elevator of my parents condominium. Networking directly led to my job at NASAs Jet Propulsion Laboratory this summer, too. In the fall, one of JPLs Curiosity engineers gave a talk to the Solar Electric Vehicle Team. Afterward we exchanged emails, and ended up corresponding over the next few months.  This resulted in several referrals and culminated in an offer from the Robotic Vehicles Manipulators group. Working at JPL was a big change from the project classes Ive taken at MIT.  Since components are often mission-critical (and these missions are big budget), they go through a lot more rigorous engineering and thinking, compared to the hacker/maker culture at MIT.  And since my supervising mentor was away for much of my internship, I was handed a large deal of responsibility over the project the first time Ive had control of a project so big. Still, engineering is engineering, and I worked with the same basic tools Ive learned at MIT SolidWorks, machining, and rapid prototyping. This is what I worked on over the summer (as much of it as Im allowed to describe, at least): When it comes to telescopes, bigger is better (a larger mirror can collect more light and see fainter objects.  But the current method of launching space telescopes in single payloads places an upper limit on the diameter of a telescope at around 10 meters. One way to bypass this limitation is to launch a telescope in multiple segments, which are then robotically assembled in space.  For my project I explored the novel construction and assembly methods needed for such a design, and built a deployable hexagonal pactruss module later used in a RoboSimian demonstration. This allows space telescopes that arent just incrementally bigger, but orders of magnitude  bigger. To put it in perspective with todays biggest telescopes: Other perks of working at JPL: getting to meet Mohawk Guy, touring the Curiosity testing grounds, and hearing some inspiring talks from NASA engineers. Oh, we got to see Morgan Freeman and video chat with astronauts on the ISS as well. Not a bad deal. One of my favorite things about working at JPL is the 9/80 schedule: every 9 days we work 80 hours, which means we get every other Friday off. This meant more opportunities to hang out with fellow JPL engineers! Among other things, we backpacked across the high Sierras and across Catalina Island. Hey, does that count as networking? This summer I also traveled to Japan and explored Tokyo and Kyoto, eating the most mind-blowingly incredible sushi Ive ever had: I had to wait almost 3 hours at the Tsukiji Fish Market before getting into Sushi Dai, but hey nothing worthwhile is easy, right? Its hard to stay away for MIT for long before missing it, and Im stoked about my classes this semester.  The class Im most looking forward to: 2.008 (Design and Manufacturing II), a class where Ill be part of a team designing a yo-yo for mass production, learning to design around injection-molding and other manufacturing techniques. I cant wait to start.

The Shaping Of Our Country - 1092 Words

Celeste Munoz U.S History I to 1876 Mr. William Stowe 28 November 2014 The shaping of our country has been impacted by several different factors, each contributing to it in their own way. Four of the major pivot points that occurred consists of: Jeffersonian democracy, Jacksonian democracy, Civil War/Reconstruction, Revolution/Constitution. However one of them happened to be the most impacting which was the Civil War and Reconstruction. The American Civil War occurred during 1861 to 1865, lasting only five years. America’s bloodiest clash resulting in the death of approximately 620,000 Americans and millions more were injured. In the spring of 1861, the north and south began to rise into conflict over issues like states’ rights. Other conflicts include federal authority, westward expansion and slavery. When Lincoln was elected president in 1860, seven states seceded from the union and they formed the confederate states. After the first shots were fired four more states joined the confederate states. Abraham’s elect ion was the rising point to long debate over the federal and state governments. The war can be viewed in many ways. One as the final violent stages in a conflict of two regions. Another as the breakdown of the political system of the Democratic Party and as the max point of several years of social reform. Or also viewed as the main chapter in America’s racial history. â€Å"The survival of the U.S as one nation was at risk, and the outcome of the warShow MoreRelatedNcoa 12 Domains of Culture Essay653 Words   |  3 Pagesthat sun, and wondered whether it was a rising sun or a setting sun. Now I know it was a rising sun.1 Throughout our lives we have been told of how our country was formed. I am here to tell you about the things the history books and teachers don’t tell you about the freemasons and there shaping of the United States of America. 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Study Of The Operations Management In Barclays Bank Finance Essay - Free Essay Example

Sample details Pages: 10 Words: 3041 Downloads: 6 Date added: 2017/06/26 Category Finance Essay Type Research paper Did you like this example? Operations management  is an area of business concerned with the production of goods and services, and involves the responsibility of ensuring that  business operations  are  efficient  in terms of using as little resource as needed, and  effective  in terms of meeting customer requirements. It is concerned with managing the process that converts inputs (in the forms of materials, labor and energy) into outputs (in the form of goods and services). Operations traditionally refers to the production of goods and services separately, although the distinction between these two main types of operations is increasingly difficult to make as manufacturers tend to merge product and service offerings. Don’t waste time! Our writers will create an original "Study Of The Operations Management In Barclays Bank Finance Essay" essay for you Create order More generally, Operations Management aims to increase the content of value-added activities in any given process. Fundamentally, these value-adding creative activities should be aligned with market opportunity (see  Marketing) for optimal enterprise performance. According to the U.S. Department of Education, Operations Management [is the field concerned with managing and directing] the physical and/or technical functions of a firm or organization, particularly those relating to development, production, and manufacturing. [Operations Management programs typically include] instruction in principles of general management, manufacturing and production systems, plant management, equipment maintenance management, production control, industrial labor relations and skilled trades supervision, strategic manufacturing policy, systems analysis, productivity analysis and cost control, and materials planning. Company Overview Barclays is one of the leading financial services prov iders globally.The company is engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services. The companys operations are spread across 50 countries spanning over the Europe, the US, and Africa. It is headquartered in London, United Kingdom and employs about 123,000 people. The company recorded revenues of  £23,492 million in the fiscal year ended December 2007, an increase of 6% over 2006. Operating income in the fiscal year ended December 2007 amounted to  £7,006 million, an increase of 3.5% over 2006. Its revenue growth was due to strong performance from Barclays Capital, Barclays Global Investors, and Barclays wealth. During the fiscal year 2007, its net interest income grew by 5.1% while its net fee and commission income increased by 6.6%. Barclays cost to income ratio favorably declined from 59.8% in 2006 to 58.3% in 2007. However, the net profit fell to  £4,417 million in the fiscal year 2007, a decrease of 3.4% over 2006. The companys total assets registerd double-digit growth of 23.1% to reach  £1,227.36 billion at the end of fiscal year 2007. Barclays Strategy Our strategy Barclays strategy is to achieve good growth through time by diversifying its business base and increasing its presence in markets and segments that are growing rapidly. Build the best bank in the UK Accelerate the growth of global businesses Develop retail and commercial banking activities in selected countries outside the UK Enhance operational excellence. Winning together   achieving collective and individual success Best people   developing talented colleagues to reach their full potential, to ensure Barclays retains a leading position in the global financial services industry Customer and client focus   understanding customers and serving them brilliantly Pioneering   driving new ideas, adding diverse skills and improving operational excellence Trusted   acting with the highest integrity to retain the trust of customers, external stakeholders and colleagues. Barclays Group Chief Executive John Varley said in an op inion piece published on Saturday, 26 June 2010 in the UKs  Daily Telegraph  newspaper: Banks have an obligation to extend credit to households and businesses, enabling them to create growth and jobs it is their prime social purpose. Marketing strategy Barclays Marketing strategy is focused on the customer,their main aim is to attract customer which help the company to grow their market share in quick time with such a fast rate. Their marketing strategy is -Buy to let mortgages are designed for people who invest in the property market by purchasing one or more houses and letting them out to tenants. The importance of this market increased sharply over the last few years. Since 1997, buy-to-let has accounted for four-fifths of the total increase in the number of mortgages outstanding and has seen an 11.1% increase in gross mortgage advances in 2006. Buy-to-let accounted for 9% of the total new loans in 2006 up from 9% in 2003. This market contin ues to be strong, representing approximately 10% of UK gross residential lending in 2006. While the wider mortgage market faltered in 2005, the buy-to-let mortgage market has continued to deliver a resilient performance and reached an impressive  £38.4 billion ($55.6 billion) in gross lending in 2006. Buy-to-let gross advances are expected to reach  £69.1 billion by 2011. While a sound macro-economic environment has contributed to the expansion of the buy-to-let mortgage sector, a number of factors specific to this sector have further boosted supply of and demand for buy-to-let properties. Buy-to-let ranks high in the popularity stakes for investors. Immigration, greater job mobility, growth in the number of households and the rise in the student population has been driving the growth in the buy-to-let market.The company has presence in this segment through Its Woolwich subsidiary. Barclays could leverage its market position, brand strength and distrib ution capacity to further grow in this market. Corporate strategy Extensive network in Europe provides business sustenance Barclays (Barclays) is a leading global financial services provider operating in over 50 countries in Europe, the US, the Middle East, Latin America, Australia, Asia and Africa. Barclays has one of the largest branch networks in the UK with 1,733 branches and an extensive network of cash machines. Barclays customer base exceeds 30 million. Out of this customer base, UK accounts for 15 million retail customers and more than 724,000 business customers in the UK. This platform helped it become one of the leading credit card providers in Europe. Out of the total 19 million card customers, 8.8 million are non-UK customers. Barclays strong UK franchise and network in Europe enable it to become one of the leading global financial services providers.Focus on cost efficiencies ensuring relatively higher profitability Over the past few yea rs, Barclays remained focus on cost optimization and was able to contain its operating costs. The companys productivity as measured by its cost to income ratio improved from 62.1% in 2005 to 58% in 2009. A major part of the productivity gain can be attributed to control of underlying costs within GRCB and a reduction in the compensation to income ratio within Barclays Capital to 38% (2008: 44%). In the previous years, the improvement in cost to income ratio at Barclays UK banking helped the company to reduce operating costs. As a result, the company was able to increase its operating income and net income by high double digit margins in 2009. Focused control over costs enables the company to continually post reasonably higher profits relative to its peers even in difficult global financial conditions. Ability to lend amidst reduced balance sheet size At the end of 2009 Barclays balance sheet was reduced to one third of its size at the end of 2008. The majority of t his came from a decrease in derivative assets. The reduction in loans and advances was largely in Barclays Capital, especially in relation to financial institutions. Adjusted gross leverage improved from 28 times in FY2008 to 20 times in FY2009. At the end of 2009, risk weighted assets at Barclays were reduced by 12% to  £383 billion ($610 billion), with the bulk of that reduction coming from Barclays Capital. Core Tier 1 Ratio almost doubled to 10% and Tier 1 ratio reached 13% as the company retained earnings of  £9.6 billion. Despite reduction in the size of the balance sheet, Barclays was still able to extend  £35 billion ($55.7 billion) of new loans in the UK during 2009. The companys ability to lend amidst resource constraints helps it to maintain a profitable business run-rate. Internation Business Machine(IBM) COMPANY OVERVIEW International Business Machines Corporation (IBM) is the worlds largest information technology company, engaged in providing business, technology and consulting services. It offers a variety of services ranging from business transformation consulting to software, hardware, fundamental research, financing and the component technologies.The company operates in 170 countries across the world.The company is headquartered in Armonk, New York, and employs about 398,460 people. The company recorded revenues of $103,630 million during the financial year ended December 2008 (FY2008), an increase of 4.9% over 2007. The operating profit of the company was $17,091 million in FY2008, an increase of 18.1% over 2007. Its net profit was $12,334 million in FY2008, an increase of 18.4% over 2007. IBM strategy Marketing Startegy Growing demand for cloud services The worldwide demand for cloud computing services is forecast to record strong growth in coming years . Cloud computing is a computing infrastructure model which enables delivery of software as a service (SaaS). This reduces the upfront royalty or licensing payments, investment in hardware and other operating expenses. As result of its benefits, the cloud services market is forecast to grow by over 20% in 2009 to cross a value of $55 billion. Further, this market is forecast to record a CAGR of 22% to reach value of $150 billion by 2013. IBM has been expanding its presence in this market in recent years. In October 2008, the company introduced cloud computing services for businesses of all sizes in November 2008. Through these services, IBM applies its industry-specific consulting expertise and technology to offer services to companies in public, private and hybrid cloud models. Subsequently, in December 2008, IBM introduced its cloud service for Web conferencing, Lotus Sametime Unyte 8.2 (www.sametimeunyte.com). In January 2009, it introduced LotusLive , a cloud-based portfolio of social networking and collaboration services designed for business. In April 2009, it introduced two new products that allow customers extend their investment in service-oriented architecture (SOA) into a cloud services environment. These new offerings enable creation of application environments that can be deployed and managed in a private cloud. Subsequently, in May 2009, Hubspan, a provider of business integration solutions, and IBM introduced WebSpan, a new SaaS integration platform.WebSpan combined the Hubspan on-demand integration platform and IBM WebSphere integration software into a single platform. It also entered into an agreement with Intuit to deliver Intuits accounting software through cloud services. Growing demand for cloud services will facilitate the companys revenue and market share growth in coming years. Positive outlook for healthcare IT spending The worldwide healthcare IT spending is forecast to grow in coming years. The healthcare industry is forecast to record over 2% growth in 2009. The increase is driven by healthcare public funding. For instance, in the US, the new government under the leadership of Mr. Obama passed a legislation to spend more than $170 billion in federal healthcare for childrens health coverage, public insurance programs for the poor, health IT and disease research. Further, the US national healthcare expenditures, which are the highest in the world, are expected to grow an average of 6.2% every year from 2008 to 2018, according to the Centers for Medicare and Medicaid Services. Additionally, China also announced its intention to spend about $123 billion by 2011 on universal health care for its people. IBM is one of the leading providers of IT solutions. Further, the company has been positioning itself to take advantage of the growing healthcare spending. In April 2009, IBM announced its intention to add a significant financing component to its extensive efforts towards the development of technology solutions related to the US economic stimulus. IBM Global Financing intends contribute up to $2 billion to finance IT initiatives in economic stimulus areas. In February 2009, IBM launched a new suite of healthcare information sharing and analytics technologies at the Guang Dong Hospital of International Business Machines Corporation Page 8  © Datamonitor International Business Machines Corporation SWOT Analysis Traditional Chinese Medicine (TCM), combining the strengths of TCM and Modern Western Medicine (MWM). IBM offers CHAS (Clinical and Health Records Analytics and Sharing), which was designed to enable the sharing of electronic medical records that incorporates TCM and MWM data across the hospital network. Subsequently, in May 2009, IBM opened a Healthcare Industry Solution Lab in Beijing, China to work with hospitals and rural medical cooperatives to address the Chinese governments healthcare reform. The companys constant efforts in a growing health care IT market would ensure steady revenues for its healthcare practice in coming years. Steady growth in IT outsourcing The outsourcing market is forecast to growth despite the economic slowdown in near term. The demand for IT outsourcing would grow in 2009, as organizations try to outsource their non-core operations, and existing players try to find better deals. For instance, in 2008, over 75% of the outsourcing deals announced where new, while remaining were expansions and renewals. IBM is one of the leading providers of outsourcing services. The company will be benefitted from the growth in IT outsourcing in near term. The worldwide demand for various IT products of the company are forecast to contract in near term. The recession in developed economies in North American and Europe, as well as Japan and worldwide slowdown in economy, has resulted in slowdown in demand for IT market. In the US, turmoil in the financial markets, very weak housing market indicators and negative consumer sentiments, has resulted in its real GDP growth to decline from 2% in 2007 to 1.1% in 2008. Further, the GDP of the US is forecast to contract by 2% in 2009. Additionally, the GDP growth rate of the UK, which declined from 3% in 2007 to 0.7% in 2008, is forecast to contract by 2.8% in 2009. The Japanese economy, which entered recession in 2008 by rep orting GDP contraction of 0.3%, is forecast to report a decline of 2.6% in its GDP for 2009. This condition created challenging business environment, resulting in contraction of IT spending. For instance, the worldwide IT spending in 2009 is forecast to decline by approximately 4% from 2008. More importantly, IT hardware segment is forecast to report highest decline of all the segments. The IT hardware market is forecast to contract by approximately 15% in 2009 over 2008. IBM is one of the leading providers of IT solutions in the world. The economic uncertainties also affected the companys revenues in the first quarter of FY2009 were. IBMs total revenues reached a value of $21.7 billion in the first quarter of 2009, a decrease of 11% over first quarter of 2008. International Business Machines Corporation Page 9  © Datamonitor International Business Machines Corporation SWOT Analysis Contraction in end markets will continue to affect the company, as customers postpone their capital and replacement decisions. Intense competition IBM is facing intense competition from several large players. In the consulting and outsourcing industry, the company faces stiff competition from Accenture, Computer Sciences Corporation (CSC) and Hewlett Packard (HP). Further, it also competes with the Indian IT services companies, such as Wipro Technologies, Infosys and Satyam Computer Services. In the application infrastructure software business, IBM faces competition from Oracle, Sun Microsystems and Microsoft. In the market for servers, IBMs position is challenged by HP, Sun Microsystems and Dell. Further, consolidation in the IT industry further intensified the competition. Significant consolidations in recent times, include Oracles acquisition of BEA Systems; SAP acquisition of Business Objects; and HPs acquisition of EDS. Moreove r, Oracle entered into definitive acquisition agreement to acquire Sun Microsystems in April 2009. Further, most of these acquisitions extended the capabilities of acquirers into new areas as well as enhanced their scale. Intense competition may affect the operating performance and market share of the company Corporate strategy Leading provider of IT services IBM is one of the leading providers of IT services. IBM is the world leader in middleware and the second-largest software company overall. IBM is the market leader in information management software, all application integration and middleware categories, instant messaging software for corporations, portal software, and systems management and systems operations software. IBM is a major IT operations management software provider. The company is one of the leading players in consulting services market segment. With approximately 398,455 employees globally, the companys offerings include business transformation services, consulting, systems integration, application management services, infrastructure, outsourcing, system maintenance and web hosting, among others. IBM is among the prominent players in the server and storage devices market, as well as leads in supercomputers market. Moreover, the company also has strong brand recognition. Its was ranked second on the list of top 100 Best Global Brands ranking in 2008, by Interbrand, a brand consultancy. International Business Machines Corporation Page 5  © Datamonitor International Business Machines Corporation SWOT Analysis Leading position in the industry enhances the companys brand image and competitive position. Strong RD capabilities IBM has developed strong research, development and engineering (RD) capabilities.The company annually spends approximately $6 billion on RD, focusing its investments on high-growth, high-value opportunities. The companys investments in RD were over 15% of its combined hardware and software revenue in FY2008, 2007 and 2006. Its investments in RD also result in intellectual property (IP) income of approximately $1 billion annually.The companys RD expenditure was $6,337 million, $6,153 million and $6,107 million, respectively, in FYs 2008, 2007 and 2006. Its RD investments in 2008 were in scientific research and the application of scientific advances to the development of new and improved products and their uses, as well as services and their application. Moreover, its RD has enabled it to receive more US patents than any ot her company in 2008, for the 16th consecutive year. In 2008, it also became the first company to achieve over 4,000 patents in a year. The companys RD investments has also resulted in major product launches including next-generation System z mainframe; virtualization, could computing and energy efficient solutions. Additionally, the company complemented its organic investment with strategic acquisitions. For instance, its strategic acquisitions of Cognos and Telelogic have extended its middleware capabilities. Further, the acquisition of ILOG in December 2008 added significant capability across IBMs entire software platform and its existing rules management offerings. Strong RD capabilities provide a competitive advantage to the company. Continuous improvement in profitability IBM continues to improve its profitability over the years.The company has been strategically focusing on increasing its profitability in recent years by focusing on highly valu e businesses, while divesting commoditized businesses such as personal computers and printing solutions. As a result, its operating and net profit margins improved from 11.2% and 7.8%, respectively, in 2004 to 16.5% and 11.9%, respectively, in 2008. This also allowed the company to improve its Return on Equity (RoE), Return on Capital Employed (RoCE), and Return on Assets (RoA) from 23.6%, 15.1% and 6.7%, respectively, in 2004 to 58.8%, 25.5% and 10.7%, respectively, in 2008. By contrast, the companys major competitors reported either lower margins or lower returns. For example, HP reported operating and net profit margins of 8.9% and 7%, respectively, in 2008; Dell reported operating and net profit margins in FY ended February 2009 of 5.2% and 4.1%, respectively; EMC (10.6% and 9.4%); and Accenture (11.6% and 8%). The RoE, RoCE and RoA of HP stood at 21.5%, 17.3% and 8.3%, respectively; EMC stood at 10.5%, 8.4% and 5.8%, respectively. IBMs continuin g improvement in profitability enhances its investors confidence, as well as allows it to invest in growth avenues.

Classical Sculpture of the Greeks a Journal Review. Free Essays

Article Review; â€Å"What is ‘Classical’ Sculpture† by Walter R. Agard Jakob Mattern HUM 2220, prof. Warner Ph. We will write a custom essay sample on Classical Sculpture of the Greeks: a Journal Review. or any similar topic only for you Order Now D. Th, 6:00pm-8:45pm Word Count: 1102 The word ‘classic’; used to describe styles of music, painting, sculpture, architecture, and even manufactured consumer goods. If ever there was a period in art or manufacturing that stands out with even balance, subtle dignity, and general excellence, it will most likely be described as classical, which after all, is no easy feat, considering that anything to bear the â€Å"classical† name is decidedly, in some way or another, â€Å"The best of the best. According to Walter R. Agard however, the word has lost some of it’s gusto. He states that it is so overused that it no longer describes whether or not something is in-fact excellent, but rather, if a piece fits into a time frame and location that suggests that it most likely is. Just as all cars produced between 1900 and 1972 in America are not necessarily classics, not every piece of art created in the broad history of Greeks should be considered a true classic. Rather, Agard places forth his guidelines and examples of what should classify ancient Greek art, sculpture in particular, as the best of it’s time. The details of Agard’s argument rest upon the structured guidelines he lays out in the beginning of his article; that to be classical, a Greek sculpture must have: The initial concept of a healthy human form. The synthesis of naturalism and clearly defined, relatively simple design. The amplification of essential planes. Refinement of detail. He also suggests that classical style sculpture took prominence between the years 500 BCE and 420 BCE, thus dismissing some of the earlier geometric style sculpture, as well as the later more expressionistic and complicated Hellenistic sculpture. He states that while some later sculptures may be more magnificent to behold, they are not embodying that which makes something a classic, and that they are not fulfilling the nature of the aterials or the monumental purpose of sculpture. Marble is not a soft substance, and thus, the shapes created out of it’s dense composure must follow suit, according to Agard. While the presence of fine details are very necessary, he states that the overall action of the piece must be graceful, direct, noble, and strong; the sculpture must follow the ancient Greek adage, â€Å"Know thy self† to be a classic, it must appear just as powerful and eternal as the marble itself. This quality is found in the many sculptures that he analyzes in his article; the weight bearing Hermes, the tower-like Apollo, and the tensioned Heracles all display a living strength that compliment the nature of the marble. Agard also places a great deal of importance on the healthy human form, and the presence of subtle naturalism expressed through fine details. In every piece defined classic by Agard, we find a being that, while possessing a basic and strong geometric base, is also defined by many smaller details that synthesize simple design with an idealistic human form. The curls in Hermes’ beard and hair, the subtle veins and ligaments of the Charioteer’s hands and feet, the calm and confident gaze of Apollo, and the bulging muscular details found on the statues of the bow wielding Heracles and the lightning lobbing Zeus all add a life-like element to the otherwise cold geometric shapes, and help to portray each character as a healthy and idealistic human being in both mind and body. For his closing statement, Agard mentions an encounter he once had with a tourist who was frustrated with how â€Å"sure of themselves† the classic Greek statues seem to be. He then refutes that they have the right to do so, simply because of the rich value and dignity confined in their strong and noble bodies, and that it was this spirit that make these statues honest and true classics of the ancient world. As a whole, I do agree with Agard in his viewpoints and conclusions of what a true classic should consist of. Referring once more to automobiles, it is my view that for a car to be classic it must combine simple design with beautiful details while still fulfilling the function for which it was designed with full effect. With respect to Agard’s definitions, the formula of classic sculpture should not be far from such ideals. I thought that Agard’s affinity towards the nobility and strength of the designs was well founded, because although a statue is undoubtedly a work of art, it is also a permanent public speaker of a city’s people. These strong and idealistic statues may very well have served as an ego-booster for the ancient Greeks; their solid forms and endless wisdom meant to personify the people dwelling in the polis itself. If anything however, it was this ego that catapulted these ancient people to such great heights in terms of sophistication and achievement, so while some later sculptures may have captured more emotion or better expressed the human condition, it was the dignified, strong, and direct sculptures from 500-420 BCE that best embodied the golden age of Greece. There were a few points with which I disagree however. The selection of the Statue of Hermes, firstly. Although it is a good combination of geometric driven balance and fine detail, I felt that over all it was simply not naturalistic enough to be considered a perfect synthesis of the human form and simple design. It is an impressive statue none-the-less, but it seemed a bit rudimentary compared with the other examples, a bit too two dimensional. Another idea with which I don’t completely agree is the classification of two dimensional friezes with linear backdrops as the only true classical form of the frieze. Once again, It seemed to me that a frieze with a more shallow appearance did not coincide with some of the other mentioned sculptures bursting with depth and life. While the drapery of the frieze depicting Heracles and Athena was beyond impressive, the naturalism of the characters themselves did not seem to reach the same heights as some of the other pieces. In any matter however, I believe that Agard compiled an excellent definition of what a classic statue should be defined as, what it should personify, and what it’s function should be, compared with the common ideal that nearly every statue from ancient Greece should be considered classical. His analysis of each sculpture was extremely thorough, and as a whole, his article gave some insight into what exactly these ancient artisans may have been thinking of when they shaped these masterpieces. Bibliography Agard, Walter R. â€Å"What Is â€Å"Classical† Sculpture? † The Classic Journal, Vol. 49, No. 8 (May, 1954): pp. 341-349. Print. 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Poetry and society Essay Example For Students

Poetry and society Essay It is summer who has oerbrimmed their clammy cells. The m sound of the last line adds to the humming effect of the blissfully ignorant bees. The tactile quality of clammy cells of the bees sounds dank and damp. The abundant and excessive quality so freely welcomed by the reader now begins to become slightly oppressive. The mood and atmosphere of the poem changes in the second stanza. The richness of the seasons creativity and vitality in the previous stanza gives to a more docile, passive, indolent feeling. It opens with a rhetorical question, who hath not seen thee amid thy store? This is used to draw the reader into the poem and into the wonder of autumn. Therefore it becomes a universal experience as well as a personal one. There is a sense that time has moved on. The crops and fruit so richly described in stanza one have been harvested, suggested by store. Lethargic An imaginary and mythical figure of autumn enters the poem at this stage. Stanza one deals predominantly with the effect of nation and her fruition, with little regard to the human world. The exception being the, vines that round the thatch-eves, which is not a natural occurrence bur a product of ordered rooting. While stanza two sees the domestication of nature by man. This deified form of the season is shown in several appropriate autumnal locales and positions. The carefree mood of the stanza is enforced by the image of autumn, sitting careless on a granary floor, The coarse texture of words like granary and floor mirrors the sound giving at once a tactile a well as aural experience. The next image gives the impression of weariness and suggests tiredness. Autumn has taken up the role of a reaper who has been toiling, but is now tired, leaving it half-reapd. The heavy syllables in furrow and sound produces a soporific effect, which leads to the apposite image of figure asleep. As with clammy, in oozings Keats once again uses diction, which conveys both pleasant and unpleasant sensations simultaneously. The word insinuates a sweet abundance, but also syrupy sickness, which is quite unsettling. The images within this stanza are motion less. They have a photographic and pictorial quality about them. This creates a mood of serenity, where the activity ends and the time for reflection begins. This reflection is realised in the final stanza. By opening with a double rhetorical question, where are the songs of spring? Ay, where are they? Keats considers the transience of all things natural. The elongated vowel sounds in the second question suggest a nostalgic and almost melancholic feeling. The Ay can be read as a lamented sigh to signify a regret for what has passed. The vitality of youth and rebirth and the sensual qualities of springtime now seem a fading memory. However, in the next line he rejects this nostalgia and disregards the more celebrated songs of spring, reassuring the waning autumn that her music is no less equal or inferior in beauty. The implicit authorial intrusion indicates passion felt by the poet in needing to defend autumn. The inclusion of the music of the seasons in the introducing this stanza establishes the principal sensory appeal for it: aural imagery, which enables the reader to hear what is being described. The early morning mist of stanza one has clearing by the maturing sun and through the passing of time indicated by the repetition of hours we find ourselves with the rosy hue of the sunset. Line 25 has a paradoxical and almost enigmatic quality, centred bloom. The spring-like nostalgia of the word, which begins life, is placed besides an image of culmination, the soft-dying day. This creates a tension, which constructs doubts within the reader as to the true feeling of the speaker in the poem. .ue0b4af863ab437695ad651eaefeb8e4c , .ue0b4af863ab437695ad651eaefeb8e4c .postImageUrl , .ue0b4af863ab437695ad651eaefeb8e4c .centered-text-area { min-height: 80px; position: relative; } .ue0b4af863ab437695ad651eaefeb8e4c , .ue0b4af863ab437695ad651eaefeb8e4c:hover , .ue0b4af863ab437695ad651eaefeb8e4c:visited , .ue0b4af863ab437695ad651eaefeb8e4c:active { border:0!important; } .ue0b4af863ab437695ad651eaefeb8e4c .clearfix:after { content: ""; display: table; clear: both; } .ue0b4af863ab437695ad651eaefeb8e4c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue0b4af863ab437695ad651eaefeb8e4c:active , .ue0b4af863ab437695ad651eaefeb8e4c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue0b4af863ab437695ad651eaefeb8e4c .centered-text-area { width: 100%; position: relative ; } .ue0b4af863ab437695ad651eaefeb8e4c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue0b4af863ab437695ad651eaefeb8e4c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue0b4af863ab437695ad651eaefeb8e4c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue0b4af863ab437695ad651eaefeb8e4c:hover .ctaButton { background-color: #34495E!important; } .ue0b4af863ab437695ad651eaefeb8e4c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue0b4af863ab437695ad651eaefeb8e4c .ue0b4af863ab437695ad651eaefeb8e4c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue0b4af863ab437695ad651eaefeb8e4c:after { content: ""; display: block; clear: both; } READ: Roll Of Thunder Hear My Cry EssayThe harvest has been collected and the hyphenated description of stubble-plains has a tinge of sadness and loneliness. This image of alienation in coloured by the twilight of setting sun, which produces a rosy hue. This sadness is vocalised by the wailful choir of small gnats as they mourn. They are grieving a sense of loss for the passing of the season. Allen, R. E. ed. The Oxford Concise Dictionary of Current English (eighth edition) Wu, Duncan. Romanticism: An Anthology (Second Edition). Massachusetts: Blackwell Publishers1994.